NDTV Good Times to find the ‘Best Sandwich in America’

MUMBAI: Going with its ‘youngest lifestyle channel’ image, NDTV Good Times is launching a 11-part food reality television series, Adam Richman's Best Sandwich in America.

Hosted by actor and food enthusiast Adam Richman, the show is a quest to find the best sandwich in America. In each episode, one region of the country will sample its top three sandwiches and the host will choose the best among them to represent the region in the ‘National Championship’. The best sandwich will be chosen on the basis of its B.I.T.E Scale (Bread, Interior, Taste and Eating Experience).

Talking about the new show, NDTV Good Times channel head Arati Singh said, “NDTV Good Times is always trying to bring new and interesting programming on the channel and while Adam Richman is exploring in the west, the Indian audience has a long standing love affair with sandwiches whether it is Pau Bhaji, Dabeli or Bun Samosa’s. So we feel that the combination of a great host who is looking for the best sandwich will make for relatable content that is a must watch.”

Produced by Sharp Entertainment, the show will have 10 half an hour episodes, while the finale will be a one hour long episode.

“On a lifestyle channel food programming works well and we run a Food band at 9:00 pm. The show has been selected as a part of that band,” the channel head added explaining why they are launching the show at a primetime slot.

The best sandwich from every episode will compete against each other in the final episode of the show to find ‘America’s No. 1 sandwich.’ Adam will also be seen taking recommendations from singer/song writer Will Hoge, world traveller Anthony Bourdain, MLB player Curtis Granderson, Hollywood actor Jay Baruchel, renowned chef Andrew Zimmern and television host Samantha Brown among others, in deciding the best sandwich in America.

In the series, sandwiches will be chosen from regions across the South, Northeast, Gulf Coast, Midwest, Mid Atlantic, Northwest, West Coast, Great Lakes, South West and New England.

Starting 13 September, the show will be aired every Saturday at 9: 30 pm.

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