Television

Good Times with New shows

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/19/goodtimes.jpg?itok=5b_pm432

MUMBAI: With slicker look, crazier anchors and edgier shows, NDTV Good Times has come up with a slew of new shows to reach out to Gen Y. To suit its rebranding last year of ?#LiveYoung?, the channel has come with two new food shows FoodMad and Veggistan in July.

Speaking to Indiantelevision.com, NDTV Good Times? channel head Aarti Singh says, ?With an increasingly maturing lifestyle space in India which is at an inflection point and as pioneers in that space, we redefined the lifestyle entertainment category codes and now we cater to the youth. We are where the youth and young-at-heart consumers are.?

Launched on 26 July, Veggistan is a 100 per cent vegetarian cookery show spread across 52 episodes and hosted by chef Ajay Chopra. Produced by Ttweetyy Production, a Bengaluru based production house owned by Gopal Kulkarni, the theme based show will highlight the lifestyle of the youth in India. The show will focus on themes such as Quick Veg Bites, Mango Special, Independence Day Special, Monsoon Special etc. It airs every Sunday at 7pm.

FoodMad is a 17 episode series where Rocky and Mayur take the audience to best joints across Delhi, Mumbai, Kolkata and Bengaluru, while savouring everything from biryani to kebabs to street food to bar food. Restaurants include Soi7, Smokeys, Fat Lulu?s, Assam Bhavan, Karim?s, The Table, Meghana Biryani, Rajdhani etc. FoodMad is an in-house production, airing every Saturday at 9pm.

As the channel caters to the youth and urban Indian, the marketing and promotions of the shows were done mainly by on-ground events and digital platforms. FoodMAD magazine ads can be spotted in the August issue of Vogue, Cosmopolitan, Health and Nutrition, Stardust, Travel Plus and Outlook Traveler. The channel also organised a ?blogger?s meet? to launch Veggistan, wherein Chopra cooked 3 easy-to-make delicious vegetarian dishes with various food bloggers.

Commenting on the promotional strategy for the shows, Singh says, ?We always make sure that we leverage and communicate our expertise; online, on-ground, print, web and everything in between. On-ground show promotion took place in Delhi, Mumbai and Kolkata via branded cabs plying around the cities.? Campaigns will run on Oye FM and Zomato for the promotion of the two shows.

Talking about the cost involved in promotion of these shows, Singh says,? Show promotions are planned at par with the production cost.?

The sponsor list of FoodMAD includes Dettol as presenting sponsor, Ask Me and Hike as powered by sponsors, Rooh Afza, Zomato and Tempo as other sponsors. Veggistan is powered by Monini Olive oil.

News shows that will go on air within the next three months include Best Sandwich of America, You Got Magic, Cutthroat Kitchen, Kingfisher Supermodels.

The channel says that while it has skewed younger as a brand, it found that youth is a mindset and not a segment.  Says Singh, ?Content that is young-at-heart and dynamic has an appeal across segments and demographics. Our focus has always been multi-platform content creation, and we will continue to do that as we reach across to our consumers through all platforms.?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/zee.jpg?itok=BLz1u0z9
Zeel channels continue to rule Hindi channels; Colors, Star Maa return to across genres list

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GECs Zee Anmol and flagship Zee TV were once again ranked second and third in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for week 37 of 2018 (Saturday, 8 September 2018...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/Colors_Bangla1.jpg?itok=BJ2UigU_
Kannada, Marathi, Tamil, Telugu market witness no change in BARC week 37

Colors Bangla and Jalsha Movies swapped their third and fourth positions in the Bengali space in the BARC data’s week 37. Big Ganga and Bhojpuri Cinema exchanged their first and second positions in the Bhojpuri segment. In the Kannada, Marathi, Tamil and Telugu market, no changes were observed....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/Republic-TV.jpg?itok=enRQxZQz
Republic TV leads English news in BARC week 37

NDTV 24x7 stood at fifth position in the English news genre according to All India BARC data week 37. No changes were observed this week in the English business news genre. Aaj Tak continued to lead in Hindi news genre (U+R). Moreover, Aaj Tak and ABP News also continued to dominate in Hindi news...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/divya.jpg?itok=CNzzoXs2
ALTBalaji appoints Divya Dixit as Senior Vice President, Head of Marketing

Balaji Telefilms has recently been integrating great leadership talent from across the board to spearhead the business and become a powerhouse. Further fortifying its leadership at ALTBalaji - India’s largest platform for original and exclusive digital content, the company announced the appointment...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/dsport.jpg?itok=hnh7hjMh
DSport to broadcast Laver Cup from 21-23 September

DSport will bring live action from the second edition of Laver Cup, a men's tennis tournament between teams from Europe and the rest of the world to be held in Chicago from 21-23 September 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/dnpa_0.jpg?itok=cmsK3D6w
India’s top media companies announce formation of Digital News Publishers Association

Amidst a plethora of industry bodies and sectoral alliances in the Rs. 1.5 trillion Indian media and entertainment sector, another such organization today took birth. It has been christened the Digital News Publishers Association (DNPA). 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/raj.jpg?itok=6azkvKHY
Raj Nayak, Janak Sarda to be felicitated by International Advertising Association

At the annual International Advertising Association (IAA) Inspire awards to be held at Bucharest on 2 October 2018 with advertising and marketing leaders from all over the world in attendance, Viacom18 COO Raj Nayak and past president IAA India Chapter will be felicitated with the prestigious "...

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/gainers.jpg?itok=AbeuHy2U
Sports most benefited genre in Chrome DM week 37

With a growth of 2.82 per cent as compared to last week (36), the sports genre marked the highest opportunity to see (OTS) among all categories in week 37 of Chrome Data Analytics & Media.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/aajtak.jpg?itok=HOxmssOt
Aaj Tak most watched Hindi News channel in 2018

BENGALURU: The most watched Hindi news channel in the Hindi speaking market (HSM)-be it urban (U), rural (R) or combined (U+R) is India Today TV Network’s Aaj Tak during the first 37 weeks of 2018.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories