Television

FoodFood launches new campaign with a fresh new lineup

MUMBAI: India's food lifestyle channel, FOODFOOD, a single channel entity, reaches across 35 mn households in India. In addition to key MSOs across the country, the channel is available on all major DTH platforms - Videocon d2h, Airtel Digital TV and Tata Sky and digital platforms pan India. The brand today is one of the most popular and talked about channels, in its genre, across the country.

 



The channel is all set to  break its new campaign, on April 14th ,with a lineup of shows--an ode to home makers, concentrating on driving excitement and reinforcing the new positioning and statement that the  channel is clearly differentiating itself from the plethora of ‘me too’ channels.



The campaign breaks with an array of fresh programming-- India Unlimited, Pure Sin, K for Kids, Cook Smart, Oriental food among others. It is complementing the channel’s stand of being a food lifestyle channel, with innovative content, creating a “wow” factor through the new line up. India Unlimited is food from various parts of India, in one platter; Pure Sin, a celebration of making desserts, which has been a part of our culture & traditions from time immemorial. From healthy deserts to desserts for occasions to all time favorite, this food genre is something exclusive for the viewers; K for Kids, is filled with adventure, fun and sparks from enthusiastic kiddy chefs on the show, churning out winning recipes; Cook Smart another master stroke from the Master Chef Sanjeev Kapoor; and introducing sumptuous mouth watering oriental dishes, the all time favorite with Indians.



Explaining the reason behind the campaign burst SK Barua of FOODFOOD channel said, “With the new campaign we are redefining the philosophy, positioning and the tagline that speaks volumes about the specially targeted content, across food genre. Our efforts are to reiterate our authority on food   and reach out to our target audiences. This is the first campaign and going forward we want to continue to give best of food to our viewers.”



The campaign will address the youth and the matured viewers, and not to forget our die hard loyal viewers. Though Young in its looks, it can entice a whole generation with its mantra to learn easy-to-make food and enjoy food.



The 45 days campaign burst in Mumbai & Delhi, from April 14, will be across various media—outdoor, radio, digital, print, MSOs, social media…. With the new campaign the channel promises to attract, allure and engage the viewers – through social media, on-ground activities, on radio and television.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_19.jpg?itok=-DfCnP6B
Star World and Star World HD to air season 3 of 'Empire'

With Season 3 of Empire all set to premiere on Star World and Star World HD, there is rising curiosity about the future of the Lyon dynasty, Cookie and Lucious’s future and who can forget – the roles stars such as Mariah Carey, French Montana, Birdman, Xzibit, and Kid Cudi will play in the sizzling...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_18.jpg?itok=x74vIJu7
Vh1 to air the latest season of The X Factor UK in India

The most talked about TV show, The X Factor UK, is back on Vh1, yet again! This time, it’s back with some of the show’s most loved judges. The latest season of The X Factor will air in India on the 30 of August with a special two-episode premiere, following which, all-new episodes of the 13 season...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_17.jpg?itok=XP5Jr1CO
'The Night of' to end on Star World Premiere HD!

Steven Zaillian’s The Night Of turned out be the big hit that no one ever expected it to be. After all the obstacles it overcame and the amount of years it took for the miniseries to finally make it to television screens, The Night Of, since its premiere, led to a lot of conversations among...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_15.jpg?itok=cQ7wsx5f
Discovery to air new series 'Smart China'

This September, join hacker Josh Klein as he explores some of China’s most innovative experiments, technologies, and teams that are pushing the boundaries of human ingenuity, in a new series from Discovery. Find out how China is leading a wave of global innovation on SMART CHINA, premiering on...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_9.jpg?itok=KdspdLZB
Endemol Shine India's Abhishek Rege to head films as well

Endemol Shine India has elevated Abhishek Rege as the Chief Operating Officer (COO) for Television & Films. Rege currently leads the television business of the company as COO for Television. One of the leading and most valuable content production companies in India across television, film and...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_3.jpg?itok=0u83k_b9
R.K.Arora bids adieu to Zee Media

Executive director and CEO of Zee Media, R.K. Arora has stepped down from his role. This comes after the exit of Zee Media's marketing head Pooja Gupta, who worked closely with Arora.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Untitled-1_2.jpg?itok=n4zZPXSo
Sony to strengthen weekend lineup, begins with ‘Super Dancer’

The trio that has given Indian television some top of the line dance reality shows is back again with program in the same genre: Super Dancer - Dance Ka Kal. Ashish Golwalker, Ranjeet Thakur and Hemant Ruparel are all set to launch their new kids dance reality show on Sony Entertainment Television

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/30/Barc.jpg?itok=mLYPYkUm
BARC India on role of big data in ad effectiveness: Zee MELT 2016

MUMBAI: BARC India’s Think session on ‘Role of Big Data in Driving Ad Effectiveness’, at the just concluded Zee MELT, delved into the need for Big Data and its use in ad campaigns. The session featured Romil Ramgarhia, Chief Business Officer, BARC India, Bjoern Kroog, Global Head POS Analytics and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/beyonnce.jpg?itok=STt_XxOj
Beyonce dominates MTV VMAs 2016

MUMBAI: Beyonce has topped the winners list at this year's MTV Video Music Awards that was held in New York, after scoring a string of top honours, including video of the year for her politically charged song, "Formation" and best female video.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories