Television

FoodFood launches new campaign with a fresh new lineup

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/04/15/Shipra%20Khanna%20Pure%20Sin%202.JPG?itok=_FMgBwyw

MUMBAI: India's food lifestyle channel, FOODFOOD, a single channel entity, reaches across 35 mn households in India. In addition to key MSOs across the country, the channel is available on all major DTH platforms - Videocon d2h, Airtel Digital TV and Tata Sky and digital platforms pan India. The brand today is one of the most popular and talked about channels, in its genre, across the country.



The channel is all set to  break its new campaign, on April 14th ,with a lineup of shows--an ode to home makers, concentrating on driving excitement and reinforcing the new positioning and statement that the  channel is clearly differentiating itself from the plethora of ‘me too’ channels.



The campaign breaks with an array of fresh programming-- India Unlimited, Pure Sin, K for Kids, Cook Smart, Oriental food among others. It is complementing the channel’s stand of being a food lifestyle channel, with innovative content, creating a “wow” factor through the new line up. India Unlimited is food from various parts of India, in one platter; Pure Sin, a celebration of making desserts, which has been a part of our culture & traditions from time immemorial. From healthy deserts to desserts for occasions to all time favorite, this food genre is something exclusive for the viewers; K for Kids, is filled with adventure, fun and sparks from enthusiastic kiddy chefs on the show, churning out winning recipes; Cook Smart another master stroke from the Master Chef Sanjeev Kapoor; and introducing sumptuous mouth watering oriental dishes, the all time favorite with Indians.



Explaining the reason behind the campaign burst SK Barua of FOODFOOD channel said, “With the new campaign we are redefining the philosophy, positioning and the tagline that speaks volumes about the specially targeted content, across food genre. Our efforts are to reiterate our authority on food   and reach out to our target audiences. This is the first campaign and going forward we want to continue to give best of food to our viewers.”



The campaign will address the youth and the matured viewers, and not to forget our die hard loyal viewers. Though Young in its looks, it can entice a whole generation with its mantra to learn easy-to-make food and enjoy food.



The 45 days campaign burst in Mumbai & Delhi, from April 14, will be across various media—outdoor, radio, digital, print, MSOs, social media…. With the new campaign the channel promises to attract, allure and engage the viewers – through social media, on-ground activities, on radio and television.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/virat.jpg?itok=8DXooSVq
Star India bags production rights for IPL 2018

Star India, which holds the TV and digital rights of the Indian Premier League, today also won the audio-visual production rights for IPL 2018 as well as the BCCI's domestic circuit for the 2018-19 season. The deal amount has not been revealed.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/prive.jpg?itok=TA019vU8
Experience the cinematic journey of the Academy's finest with &Privé HD’s 'The Winning Side'

As the stage is getting set for one of the most important nights in Hollywood, film enthusiasts across the world are waiting with bated breath to see their favourite stars take home the golden statuette. While the highly-anticipated night soon approaches.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/khelo-india.jpg?itok=cw_aJ-JT
Khelo india school games attract over 100 million viewers in its inaugural edition

Star Sports produced Khelo India School Games (KISG) drew a remarkable viewership for the inaugural edition of the tournament by attracting 102 million* viewers on television. Whether it is with the vision of creating heroes through story telling or simplifying various sports on television to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/the-dump.jpg?itok=4qUVI_cx
Wide sales picks worldwide rights to panorama title Garbage

MUMBAI:  Paris-based sales company Wide has picked up worldwide rights to Panorama title Garbage, directed by Q, which is the only Indian feature in Berlinale official selection this year. A political drama that reflects the times we are living in, Garbage, Q’s new directorial venture Produced by...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/24.jpg?itok=amvyZTcD
News24 to hike ad rates by 40% post revamp

MUMBAI: A decade after making a headway into India’s burgeoning news TV industry, Hindi news channel News24 has given itself a makeover to stay relevant in the current times. The channel, owned by BAG Network and Media, got a new logo design and tagline of ‘Think First’ earlier this month. Talking...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/Jeet.jpg?itok=BcmfVVar
Jeet storms the market with big debut week viewership

MUMBAI: After entertaining the Indian audience for more than 20 years with world-class documentaries on food, science and survival, Discovery Communications India (DCIN) has entered the Hindi general entertainment category (GEC) with a bang thanks to Discovery Jeet. The channel, which launched on...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/FTA_GEC_0.jpg?itok=3UXOqCYk
FTA GECs bring in revenue despite low ad rates

MUMBAI: The formulation of the Broadcast Audience Research Council (BARC) had one big advantage for channels. Regional reporting led to increased viewership for free to air (FTA) general entertainment channels (GEC) as well as higher advertiser interest. Star Bharat is the only FTA that has...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/17/Pro_Wrestling.jpg?itok=ZIguV2M0
Pro Wrestling League rallies on North India viewership

MUMBAI: The third edition of the Pro Wrestling League (PWL) proved to be a hit among the younger viewers while attracting audiences of all age groups. Moreover, 77 per cent of the viewership came from North India for the season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/banok.jpg?itok=BJ4ELatq
Catch the Superr Heropanti of bandbudh aur budbak only on Discovery Kids

Discovery Kids, the leading animation channel from Discovery Communications India, has launched its new series Bandbudh aur Budbak from 12th February. The show follows the fun school life adventures of two best friends, Badrinath and Buddhadeb who often land in trouble because of their antics but...

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories