Television

Epic goes digital; to launch mobile app in July

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MUMBAI: Epic Television Networks founder and managing director Mahesh Samat had once rightly said that the channel?s content will cross borders. Building on that philosophy, Epic, a segmented entertainment channel is set to step out of television sets and go mobile with the launch of its mobile app.

Replying to an inquisitive fan, the channel?s official Twitter handle tweet read, ?We're launching the Epic channel mobile app soon where you can catch all your favourite shows. We'll keep you posted.?

Sources close to the development told Indiantelevision.com that the app will be launched in July. ?It will be a subscriber based app for international markets,? says an industry source.Other details will be unfolded soon with time.

?Things are under preparations and the official announcement will soon follow,? an official close to the development adds.

It can be recalled that Samat had always been keen on digital. Says a media expert, ?Digital is the next big thing and he wanted to sell his content online because it?s premium and not just show it free on YouTube. He has always believed that his content will travel overseas and I think this is a good move by the channel.?

Moreover, as this website had earlier reported, the channel will be launching a host of new shows in July.

According to a media analyst, in an era of moving screenagers, the channel has made a smart move with cost attached and this in turn will bring visibility to the premium content that it airs. 

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