GOA: Discovery Networks Asia-Pacific has announced the launch of three new channels in India at the ongoing GoaFest. Widely recognised for enhancing the television viewing experience in India over the last two decades, Discovery will launch a refreshing new concept Hindi entertainment channel named ID - Investigation Discovery.
One of the pioneers in high definition genre in India, the company will also expand its HD offering with the launch of two differentiated gold standard channels - TLC HD World and Animal Planet HD World.
The company’s expanded portfolio of 11 differentiated channels reflects India’s potential and resonates the core promise of digitisation in India.
ID will be India’s first Hindi entertainment channel dedicated to offering compelling true stories of mystery, crime and suspense. The channel promises to ‘always reveal’ intriguing twists and turns that culminate into thrilling conclusions. Providing fascinating stories of human nature, the channel’s alluring series, in-depth specials and thought-provoking one-offs will challenge viewers’ perceptions and expand the Hindi entertainment genre.
Rahul Johri executive vice president and general manager – South Asia, Discovery Networks Asia-Pacific and head of revenue, pan-regional ad sales and Southeast Asia said, “The launch of three new channels ID, TLC HD World and Animal Planet HD World demonstrates Discovery’s commitment to entertain Indian viewers and offer high-quality and differentiated programming. ID is one of the great success stories in US cable and we are thrilled to present the impactful and entertaining investigative programming to viewers in India.”
“Steering the premium audience in the country, TLC HD World promises to celebrate every moment of life by offering the finest experiences from across the world. With its dedicated 24-hour programming, the channel will indulge the audience through its captivating content on destinations, personalities and trends underscoring its ‘live more’ promise,” stated the release.
Offering the gold standard in high definition, Animal Planet HD World will bring alive the warm and intimate bond that exists between humans and animal kingdom. “Surprisingly Human, it will broadcast premiere content, scheduled as per Indian viewers’ preference with gripping on air packaging,” the release added.
Discussing the growth potential of high definition in India, Johri said, “The launch of the two new high definition channels TLC HD World and Animal Planet HD World has further extended Discovery’s leadership in the HD genre. Both the new networks, along with existing Discovery HD World, will enrich television viewing experience and satisfy the emerging demands of audience, advertisers and affiliates.”
Discovery’s existing portfolio in India includes eight channels: Discovery Channel, Animal Planet, Discovery Tamil, TLC, Discovery Kids, Discovery Science, Discovery Turbo and Discovery HD World.