Television

Discovery going all out to promote 'Kisna'

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NEW DELHI: The Discovery Kids channel is going all out to popularise its new animation series ?Kisna? as it is an India-based series and is a ?driver show?.

told indiantelevision.com on the sidelines of a press meet on the launch of the new series by, and series maker Rahul Johri and renowned filmmaker Ketan Mehta that the percentage of marketing was very high for this show.

Discovery Channel Asia Pacific VP marketing Rajiv Bakshi  said while the series has already been promoted for almost a month on all Discovery channels, it will now be promoted on other channels as well as on billboards and through school activities. While Facebook was being used to promote the series among adults so that they could encourage the young to see it, the social network was not available to those under 18 years of age.

Filmmaker Ketan Mehta said that the aim of the series was to impart education and entertainment at the same time. He said the name ?Kisna? had been used because it had an association with everyone in the subcontinent, but the series would be contemporary and every episode would also have some education value. Thus, it was not the story of Lord Krishna.

The series, produced by Cosmos Entertainment and Maya Digital Studios, would be telecast from 19 October at 2 pm every Friday in English, Tamil and Hindi. It would be repeated at 6 pm.

Discovery?s current portfolio in India includes 11 channels - Discovery Channel, Animal Planet, Investigation Discovery, TLC, Discovery Kids, Discovery Science, Discovery Tamil, Discovery Turbo, Discovery HD World, TLC HD World and Animal Planet HD World - apart from a Discovery Channel Magazine.

Apart from the three High Definition channels ? Discovery World, TLC World and Animal Planet World - Investigation Discovery (ID) was launched early this month and carries true stories of crime and their investigation. Though the stories are all American, they have been dubbed in Hindi.  Each story is complete in itself.

Kisna is the story of an adventurous and amusing young boy from Anandnagri and his adversary the wicked Raja Durjan of Andhernagri. During the series, Kisna will clash with Raja Durjan and each time squash his evil plans of spreading fear in Kisna?s hometown.

 Mehta said, ?Kisna is a fascinating story told through captivating characters. Kisna?s endearing personality combined with his superhero powers will make him a favourite character amongst the kids. We are delighted to partner with Discovery Kids, a renowned brand that delivers fun and enriching entertainment.?

Discovery Kids is available in Hindi, English and Tamil languages across India on both analogue and DTH platforms including Tata Sky, Dish TV, Reliance DTH, Airtel Digital and Videocon d2h.

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