Arshad Warsi comes on board with Nat Geo as the face of ‘brain games’ in India

MUMBAI: What happens when you pit the funniest man in India, against the biggest trickster known to mankind? Fireworks and crackling chemistry, of course! And that’s exactly what was witnessed in the battle of wits between Arshad Warsi and Brian – the ‘Brain’ mascot, when Arshad came on board the Nat Geo journey,  as the face of the channel’s latest snacky, infotainment series, ‘Brain Games’, premiering on March 3, 2014.

With the launch of ‘Brain Games’, Nat Geo is furthering its endeavor to deliver intelligent content in an interactive & witty manner, thus providing ideal food for the brain. ‘Brain Games’ uses an intricate string of mind-boggling experiments, optical illusions, brainteasers and hard science, to size up the ever-fascinating human brain. And when there’s a Nat Geo launch in the offing, how can one expect anything short of ‘out-of-the-box’? To drive home the messaging of the show in a more visual, interactive manner, the channel has introduced a mascot called Brian – the ‘Brain’, an actual 2-meter tall brain with limbs.

So when actor and comedian extraordinaire Arshad Warsi jumped aboard, for this exciting ride with Nat Geo, the most obvious way to introduce him to Brian, was by testing his inimitable comedic timing against Brian’s wit.

Commenting on his association with ‘Brain Games’, Arshad Warsi said, “This was a fantastic opportunity – to be part of a show on Nat Geo which literally challenges our perceptions and knowledge of supposedly the most intelligent organ of our body – the brain. Combining hard science with intelligent humor in an extremely fun way, the show is sure to make you think twice before trusting your brain blindly. Shooting for the campaign was a crazy, fun ride in itself – I’ve never spent so much time with a 2 meter tall brain with limbs – 'Brian' and tested my own brain against his, the difference obviously being the size!”

Talking about the show and Arshad, Debarpita Banerjee, VP, Marketing, National Geographic and FOX International Channels, said, “‘Brain Games’ is the sort of show that epitomizes the core philosophy of Nat Geo – entertaining programs for smart people. And to have a personality such as that of Arshad’s associated with the show, makes it even more dynamic and exciting for us. Arshad embodies the key traits of ‘Brain Games’, while additionally assuming the role of the ‘ultimate opponent’ to Brian – the ‘Brain’!”

Premiering on 3rd March at 9 PM, ‘Brain Games’  will be delving into topics like focus, fear, persuasion, decision-making and neural fitness, to turn your mind’s eye inwards for a profoundly entertaining and revealing journey into the three and a half pounds of tissue that makes!

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