Arshad Warsi comes on board with Nat Geo as the face of ‘brain games’ in India

MUMBAI: What happens when you pit the funniest man in India, against the biggest trickster known to mankind? Fireworks and crackling chemistry, of course! And that’s exactly what was witnessed in the battle of wits between Arshad Warsi and Brian – the ‘Brain’ mascot, when Arshad came on board the Nat Geo journey,  as the face of the channel’s latest snacky, infotainment series, ‘Brain Games’, premiering on March 3, 2014.

With the launch of ‘Brain Games’, Nat Geo is furthering its endeavor to deliver intelligent content in an interactive & witty manner, thus providing ideal food for the brain. ‘Brain Games’ uses an intricate string of mind-boggling experiments, optical illusions, brainteasers and hard science, to size up the ever-fascinating human brain. And when there’s a Nat Geo launch in the offing, how can one expect anything short of ‘out-of-the-box’? To drive home the messaging of the show in a more visual, interactive manner, the channel has introduced a mascot called Brian – the ‘Brain’, an actual 2-meter tall brain with limbs.

So when actor and comedian extraordinaire Arshad Warsi jumped aboard, for this exciting ride with Nat Geo, the most obvious way to introduce him to Brian, was by testing his inimitable comedic timing against Brian’s wit.

Commenting on his association with ‘Brain Games’, Arshad Warsi said, “This was a fantastic opportunity – to be part of a show on Nat Geo which literally challenges our perceptions and knowledge of supposedly the most intelligent organ of our body – the brain. Combining hard science with intelligent humor in an extremely fun way, the show is sure to make you think twice before trusting your brain blindly. Shooting for the campaign was a crazy, fun ride in itself – I’ve never spent so much time with a 2 meter tall brain with limbs – 'Brian' and tested my own brain against his, the difference obviously being the size!”

Talking about the show and Arshad, Debarpita Banerjee, VP, Marketing, National Geographic and FOX International Channels, said, “‘Brain Games’ is the sort of show that epitomizes the core philosophy of Nat Geo – entertaining programs for smart people. And to have a personality such as that of Arshad’s associated with the show, makes it even more dynamic and exciting for us. Arshad embodies the key traits of ‘Brain Games’, while additionally assuming the role of the ‘ultimate opponent’ to Brian – the ‘Brain’!”

Premiering on 3rd March at 9 PM, ‘Brain Games’  will be delving into topics like focus, fear, persuasion, decision-making and neural fitness, to turn your mind’s eye inwards for a profoundly entertaining and revealing journey into the three and a half pounds of tissue that makes!


Latest Reads
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories