Television

A sigh of relief for Epic

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/09/17/epic.jpg?itok=FXNEjEuw

MUMBAI: The channel which plans to create a history finally breathed a sigh of relief when after almost a year’s wait has got a licence approval from the Ministry of Information and Broadcasting (MIB).

Mid-last year, Mahesh Samat, a former Disney MD, had announced his plan of his own venture Epic TV channel. Mahindra & Mahindra chairman Anand Mahindra had come on board as a major investor. And then, soon came the news that billionaire industrialist Mukesh Ambani too had joined the venture as the second investor venture capitalist to fund Samat’s Epic Television Networks.

The channel offering segmented content to viewers specifically related to history, folklore and mythology was supposed to debut by August 2013.

Samat had brought in former YRF TV head Ravina Kohli as programming head, apart from business head Aparna Pandey who was earlier associated with Big CBS channels as business head. "Our shows will be different from what India has been watching," Samat had quoted then.

Amongst the shows being developed is one based on a novel by Indu Sundaresan called The Twentieth Wife which tracks a young widow named Mehrunissa, daughter of Persian refugees and wife of an Afghan commander, who goes on to become the empress of the Mughal Empire under the name of Nur Jahan by getting married to emperor Jehangir.

However, things didn’t progress as planned. The tedious and long procedure to get approvals from the MIB delayed its launch.

“Yes, it comes as a big relief that finally we have got the licence from the MIB. However, we still have to get a nod from Wireless Planning & Coordination wing of the Ministry of Communications and Information Technology. So keeping the fingers crossed,” says Samat.

The channel hopes to get the nod soon and hopes to launch by end of the year.

There will be a few more announcements as well because the channel will make changes to the agencies representing it. Earlier, IContract, a part of Contract Advertising and the WPP Group, was appointed to manage the creative and brand building duties for the channel; while Madison Media was assigned the media buying and planning mandate. Similarly, MSLGroup, a specialty communications and engagement network, has been handling the channel’s Public Relations, while Jack in the Box Worldwide, the content-for-brands arm of Bang Bang Films, had been selected to manage all digital communication for EPIC.

“MSLGroup no longer represents us and there might be a few more changes,” says Samat without revealing much.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/Animation_0.jpg?itok=bZv9Tzyd
India among A-PAC leaders as animation software market expands at 16% CAGR

MUMBAI: A-PAC is a swiftly growing segment in the animation design software market, with countries such as China, India, and Japan leading this growth. The rising interest toward 3D animations among the younger demographics is boosting the demand from the market, says Technavio. Analysts forecast...

Television TV Shows Animation
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/teleshopping1.jpg?itok=9cV73p_J
India teleshopping market may expand at 17% CAGR

MUMBAI: Teleshopping market in India is projected to expand at a CAGR of 17.20% during 2016-2021. Research and Markets, a research firm, has announced the addition of the "India Teleshopping Market" report to their offering. In the study of the competitive landscape in India, the research firm...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/SONYSIX-ZEETELUGU.jpg?itok=dU91cqG9
IPL 10 doesn't guarantee Sony SIX 'Top 10' seat, Zee Telugu enters across genres' list again

MUMBAI: Sony Max continued its dominance over the viewership ratings in week 16, according to Broadcast Audience Research Council of India (BARC) data Top 10 Channels *Across Genre: All India (U+R) : 2+ Individuals. Zee Telugu returned to the top 10 channels across genres list after a week's hiatus...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/super-bheem.jpg?itok=oc5Hax4q
Super Bheem's super surprise this Sunday on Pogo

MUMBAI: Super Bheem, a weekly TV series on Pogo, is coming with a twist for the kids this Sunday, 30 April, 2017. Pogo and Green Gold Animation wanted to keep the time of the telecast a secret for the kids to create a surprise for them.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/sony-belive.jpg?itok=QgFD978O
Goodwill impairment at Pictures segment impairs Sony's income

Sony Corporation (Sony) reported a 1.9 percent or ¥5.5 billion decline in consolidated operating income for the fiscal ended 31 March 2017 (FY-17, current year) as compared to FY-16. The company says that this was mainly due to the US$962 million (¥112.1 billion yen) impairment charge of goodwill...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/india.jpg?itok=BVH0jZ-h
News: India TV climbs & ABP slips in two categories

Despite a general fall in ratings across the news genre, Times Now continued to be the leader in the English news genre and CNBC TV maintained the top slot in the English business news genre.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Maiboli_0.jpg?itok=n5NwDbue
Maiboli to premiere 'Shortcut' on 30 April

MUMBAI: SABGROUP’s Marathi channel Maiboli is set to entertain the audience with the broadcast of the Marathi Blockbuster ‘Shortcut –Disto pan Nasto’a moviefeaturing for the first time on the small screen. “Maiboli”, a regional Marathi language channel, showcases the Marathi culture and heritage....

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Arnab-Story.jpg?itok=xgPxn_Ls
Of Arnab's Republic, nationalism, need for opinionated media & 'outdated' BBC

NEW DELHI: Priyanka Chopra may have melted under stringent scrutiny of people on Reddit, but Arnab Goswami is made of sterner stuff. Not only he answered tricky questions --- criticism later notwithstanding about his biases --- but was unsparingly scathing on people and issues he thought did not...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/sab-tv-dil.jpg?itok=7R5sqUHH
GEC leaders retain respective positions with drop in ratings

Viewership ratings in GEC seemed to seeing a slow yet continuous drop week after week. Although all the leaders in the respective genres retained their positions, they witnessed a further drop in the ratings as compared to previous BARC week. Ditto was the case with other GEC channels in urban as...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories