Television

Tollywood to woo Telugu movie lovers

MUMBAI: After Hindi films, south Indian movies occupy the largest share of the Indian market and going by Deloitte, Andhra Pradesh happens to be one of the biggest contributors down south.

 

Looking to carve a niche in the Rs 1750 crore Telugu film industry aka Tollywood is the Tollywood Channel, a general entertainment channel focused on films, launched in August last year.

 

With nearly 250 films certified each year, the channel plans to differentiate itself by running regular film news and bulletins. “Andhra people are keen to know about the pre- and post- happenings of films but unfortunately, no one is bringing them such news except for certain magazines. Tollywood Cinema aims to bridge this gap,” says Tollywood Channel MD Seetaram Avvas.

 

Funded by construction and infrastructure major Agri Gold Group, which has invested close to Rs 100 crore in the channel, Tollywood Cinema has adopted an appointment viewing strategy targeting mainly females in the 15+ age group as well as youth interested in movies.

 

Current shows include a cookery show called Tollywood Vantakam, a dance show named Ragada and a celebrity cricket show. New shows in the pipeline include Brain of Tollywood with SP Balasubramanayam, Antakshari with singer Sunita and game show Ravamma Mahalaxmi with Ashwini. Two new sitcoms - Kishkinda and Chitram Bhalare Victram – are also lined up.

 

Presently, the focus is Telugu movies but the channel plans to foray into other language films as well. A relative newcomer, Tollywood Channel is confident of not only becoming popular but also generating a good turnover.

 

“The GEC market space is close to Rs 600 crores and we plan to become a Rs 100 crore channel within three years. For this year, the target is Rs 25 crores. We also plan to bring in some new fiction shows,” says Avvas.

 

Informing that the channel is presently following the Telecom Regulatory Authority of India’s (TRAI) 12 minute ad cap regulation, he adds: “We are eagerly looking forward to what the Broadcast Audience Research Council (BARC) will be coming out with. The furore over TV ratings is a transitory setback and a temporary phase.”

 

As far as advertisers go, the Tatas are already on board and discussions are on with the likes of Hindustan Unilever, PG, RB GSK and Cadbury among others. A 30 second slot would cost anywhere between Rs 4000 and Rs 5000. Mediahouse Entertainment is handling adsales while creative is being taken care of in-house.

 

Available with MSOs such as Hathway and Digicable, plans are being firmed up for availability on the DTH platform.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-3_0.jpg?itok=ZKMU8dAW
Star India's Gaurav Banerjee's take on 'P.O.W. - Bandi Yuddh Ke'

It has been labeled as the pioneer of saas bahu sagas. But, the leadership trio -- Uday Shankar-Sanjay Gupta-Gaurav Banerjee -- at the Twenty First Century Corp-owned Hindi GEC Star Plus -- has over the past few years been working at breaking down this myth.

Television TV Shows Thriller
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_25.jpg?itok=_2A3Ev9J
Powerpuff Girls: Over 30 brands partner with Cartoon Network

The revival of Cartoon Network’s enduring original franchise The Powerpuff Girls made a spectacular debut on TV screens across EMEA recently. Now, with the show delivering consistently great ratings and interest in the brand accelerating, Cartoon Network proudly details its comprehensive first...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_4.jpg?itok=a_JSVu5m
BARC India ropes in Nielsen's Jamie Kenny as DAM head

BARC India has appointed Jamie Kenney as the business head of its digital arm. The move is a part of BARC India’s plan of launching digital audience measurement in the country.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/TV9.jpg?itok=wNCSSNZG
TV9 network on sale; Zee group front-runner?

MUMBAI: Consolidation in the Indian news television business is but a foregone conclusion, thanks to the plethora of channels operating in the space. The only question is when and who.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1.jpg?itok=1qGZUh9d
Engaging content: Akbar Birbal folklore completes 500 episodes

Big Magic is all set to create a new benchmark with the completion of 500 episodes of its marquee show Har Mushkil Ka Hal Akbar Birbal.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Prannoy%20Roy.jpg?itok=O75DOjIQ
NDTV 24 x7 expands its presence in Singapore

New Delhi Television Limited (NDTV) on 26 September announced the launch of its flagship channel, 'NDTV 24x7', on Singtel in Singapore.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_26.jpg?itok=crzL0Kg-
Chrome week 38: English movies genre tops chart with 4.8 % OTS

The English movies genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis in six metros by registering an increase of 4.8 per cent. Movies Now was the leader with 49.6 per cent OTS in week 38.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/25/ipl800x800.jpg?itok=avJ0Q0ML
BCCI’s cricket media rights bonanza

MUMBAI: The Board of Control for Cricket in India (BCCI) has forecast that it is going to take home a whopping 60 per cent plus more media rights income from cricket in the financial year 2016-2017. The figure it has kept in its sights is Rs 1036.80 crore. In 2015-16, it had budgeted a figure of Rs...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1.jpg?itok=uUuTMLCE
Uri reaction: Zee considers dropping Pak shows from Zindagi

It makes sense, nationalism-wise. But, does it make sense, business-wise? An unexpected yet ideal tweet by media baron Subhash Chandra has catalysed a hot debate whether film actors from a hostile country should be allowed to earn millions working in the Indian film industry. His tweet follows in...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories