Sony Aath to broadcast Pepsi IPL 2015 in Bengali

MUMBAI: After tasting success with airing FIFA World Cup 2014 in Bengali, Multi Screen Media?s (MSM) Bengali entertainment channel Sony Aath will offer Bengali language feed for the upcoming Indian Premier League (IPL).

This will be the first ever broadcast of the Pepsi IPL on the channel and will also be the first such exercise by MSM to launch a Bengali feed of the tournament. Sony Aath will cover the opening ceremony and all 60 matches of the eight edition of Pepsi IPL.

MSM senior vice president Tushar Shah, who also manages the operations of Sony Aath, said, ?With an aim to provide the most premium content to our viewers in West Bengal, we are back yet again to enthrall them by offering a whole new experience of consuming the largest cricketing extravaganza in their favourite language. We believe this initiative will not only help further expand the popularity of the nation?s most beloved cricketing tournament but also augment a larger fan base for the channel.?

MSM CEO N P Singh added, ?West Bengal has always been one of the key markets for Pepsi IPL. We believe that by offering the world?s largest cricketing spectacle in one of the most popular and widely spoken languages in the country will help enthrall the viewers. It will create a holistic viewing experience unlike anything else seen before on the channel. Given the tournament?s aggressive growth and ability to connect with millions on a national scale, this year we are positioning the event as ?India Ka Tyohaar,? which establishes the event as an annual sporting and entertainment festival.?

As a prelude to the event the channel will run the ?India Ka Tyohaar? marketing campaign till the tournament kick-starts on 8 April 2015.

The tournament will feature a total of 60 matches, including the live telecast of the opening ceremony on 7 April, the home and away matches between the franchises, the qualifying playoffs and the finals. The knockout stage will be from 19 ? 22 May and conclude with the final match on 24 May, 2015.

Latest Reads
BTVI and AutoX magazine join hands to launch ‘The AutoX Show’

Business Television India (BTVI), India’s Premier English Business News Channel, has teamed up with AutoX Magazine, India’s fastest growing automotive publication and portal, to launch the ‘The AutoX Show’

Television TV Channels News Broadcasting
Guest Column: Content is king, but is distribution still God?

A linear channel goes through multiple layers of distribution intermediaries on ground. 

Television TV Channels Viewership
BTVI Money Mantra hits its ground in Mumbai and got a great response

Money Mantra an initiative by Business Television India (BTVI) was welcomed by the audiences.

Television TV Channels News Broadcasting
ZEE takes one more giant pioneering step - builds a technology platform to satisfy 5 senses of the viewers to offer immersive customer experience!

Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse, has taken a yet another pioneering giant leap by securing a United States (US) Patent on a technology platform developed in the Silicon Valley at its very own - ZEE Media Lab. This unique platform stems...

Television TV Channels People
Don't believe in just passive communication: BTVI's Anuj Katiyar

It’s been two years since BTVI has come into the English business news picture. A tough nut to crack, the channel has been at it by first challenging the incumbents and later by revamping itself to suit the new generation of business news viewers.

Television TV Channels News Broadcasting
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories