Television

Sarthak TV giving a taste of reality to Oriya viewers

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/05/05/TAM%20TV%20ratings.jpg?itok=bNKI-Cpw

KOLKATA: Sarthak TV from the Odisha-based Sarthak Entertainment Group has two aces up its sleeve in terms of reality shows this season.

One - Mu be Heroine Hebi, will be aired August or September onwards, while dates of the other – Sadhaba Pua hasn’t been finalized yet.

According to Sarthak Entertainment Group marketing manager Debi Prasad Padhi, Mu Be Heroine Hebi is a one-of-its-kind show that has never been attempted before either in the Odiya or the Hindi industry. It is meant to be a stepping stone for actresses aspiring to make a mark on the silver screen. Whereas, Sadhaba Pua is a reality show for men. “The new reality shows apart from season 2 of the existing ones will give the industry a turnaround in Odisha as they will be the first of its kind,” said Padhi.

For Mu Be Heroine Hebi, it is likely that the three male leads of Sarthak Entertainment Group’s next film, Raghupati Raghava Rajaram - MP and megastar Siddhanta Mahapatra, Sabyasachi and Akash DasNayak - may tour the state of Odisha in search of their respective heroines.

“The name of the movie is decided and the release date is scheduled for 1 January 2015. The film will be shot and edited in three months,” informed Padhi.

The actors will select 12 girls from across the state based on various criteria while leading filmmakers will then pare down the list to three. “These three girls will play the female leads opposite the three male leads in the film. This time, we’ve decided to give a mega block buster so we are doing this combo of finding heroines... as well as giving a chance to new talent,” said Padhi. “Everyone will be raving about this show. We believe that no national channel has done this till date.”

The first couple of episodes of the 20-episode show will be shot at six outdoor locations across Odisha. The following episodes where the final three contestants have to be selected will be shot indoors. Each episode of Mu Be Heroine Hebi is estimated to cost around Rs 3 lakh with a total spend of approximately Rs 60 lakh.

The media house is said to be looking at buying production houses like ‘One plus One’ of Kolkata and ‘Asian Shopping Club’ of Odisha but nothing has been finalized yet. “In a week or so, we will finalize the production unit,” he added. “We are expecting a TRP of 4+ in CS4+ TG and targeted advertising rates are Rs 10,000 per 10 seconds.” ITC Vivel has evinced interest in becoming the presenting sponsor and others will follow suit.

When contacted, an Odisha media expert said, “Name anything from mileage to reach, brand enhancement, brand recall….such shows give superb mileage.”

He went on to comment, “Simple girls participating in the reality show and then becoming lead heroines for the movie is a strategy of Sarthak TV to connect with the masses. Innovators win, others can’t survive.”

On channel viewership, Padhi said Sarthak TV had Odiya viewers in other parts of the country as well as outside India.

In four years since its inception, Sarthak TV has launched three Odiya mega serials along with reality shows like ‘Rajo Queen’, ‘Gruha Laxmi’ and many more to appeal to the tastes of Odiya viewers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/Sun%20TV%20%281%29.jpg?itok=PP6ytKhV
Sun TV to air Nandini on four GEC channels

Sun TV Network is set to launch its magnum opus fiction Nandini on all its four south Indian GEC channels, namely -- Sun TV, Gemini TV, Udaya TV and Surya TV from 23 January.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/vikas-khanchnadani%20%281%29.jpg?itok=x-8QnjSF
RBNL ex-CBO Khanchandani joins Arnab's Republic

Vikas Khanchandani former RBNL chief business officer has joined Republic as the chief executive officer. With over two decades of working across ad sales, digital, television and media technology, Khanchandani will play an integral role to grow Republic as an independent media tech company.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/zeel%20%281%29.jpg?itok=cqlzQ-tv
Broadcasters bat for parity with print medium under GST

The Indian Broadcasting Foundation (IBF) today urged the government to level the playing field under the proposed GST regime for “all mediums”, including electronic, radio and print, as businesses across sectors had taken a hit due to demonetisation of high value currency notes November last.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/alibaba.jpg?itok=l-4J-9ON
Alibaba starts Olympic run with a multi-billion $ sponsorship deal

Chinese e-commerce giant Alibaba Group yesterday started its Olympic run by signing a multi-billion dollar multi-year deal with the International Olympic Committee (IOC) to become the official `Cloud Services’ and `E-commerce Platform Services’ partner, as well as a Founding Partner of the Olympic...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/pesha-bajrao.jpg?itok=ciXGnCnZ
Sony Entertainment launches historical series 'Peshwa Bajirao'

MUMBAI: Sony Entertainment Television is bringing to television viewers the glorious life of India’s only undefeated warrior/commander -- Peshwa Bajirao, his unconventional ways, his principles in life, his passion and his ideologies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/NP-SINGH-DANISH-KHAN-800x800.jpg?itok=X4ORURUi
Sony Entertainment TV plans to expand its early prime time to 6pm

MUMBAI: With the launch of its new offering Peshwa Bajirao, Sony Entertainment Television has entered the 7.30 pm time slot. The channel has expanded its prime time to 7.30pm, and plans to expand it further to 6pm time band in coming 12-18 months. Speaking to Indiantelevision.com, Sony Pictures...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/miss%20%281%29_1.jpg?itok=x_7NkjRo
Miss Universe 2016 to air on Zee Café live from Philippines

After the success of stunning events such as Miss World 2016 Live and Victoria’s Secret Fashion Show, Zee Café, the ultimate English GEC brings to its viewers yet another -global event, Miss Universe Live this January, 2017.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/naagin%20%281%29.jpg?itok=dmJsHL_0
Colors leads BARC week 2 Hindi GEC (U+R) market

Naagin’s magic continued to make Colors the number one channel in Hindi GEC (U+R) even as Star Plus led the genre in the Urban Hindi GEC market. In Rural Hindi GEC market, Rishtey topped the chart again this week, according to the Broadcast Audience Research Council (BARC) all India data of week 2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/NP%20Singh.jpg?itok=n3sTgiT5
Sony Pictures-Ten Sports deal cleared by CCI

MUMBAI: The Competition Commission of India (CCI) yesterday tweeted its approval to the proposed acquisition of the sports broadcasting business of Ten Sports by Sony Pictures Networks India. Acquisitions beyond a threshold need approval from CCI, which keeps a check on business practices across...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories