Television

Sarthak TV giving a taste of reality to Oriya viewers

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/05/05/TAM%20TV%20ratings.jpg?itok=ShW0AO5M

KOLKATA: Sarthak TV from the Odisha-based Sarthak Entertainment Group has two aces up its sleeve in terms of reality shows this season.

One - Mu be Heroine Hebi, will be aired August or September onwards, while dates of the other – Sadhaba Pua hasn’t been finalized yet.

According to Sarthak Entertainment Group marketing manager Debi Prasad Padhi, Mu Be Heroine Hebi is a one-of-its-kind show that has never been attempted before either in the Odiya or the Hindi industry. It is meant to be a stepping stone for actresses aspiring to make a mark on the silver screen. Whereas, Sadhaba Pua is a reality show for men. “The new reality shows apart from season 2 of the existing ones will give the industry a turnaround in Odisha as they will be the first of its kind,” said Padhi.

For Mu Be Heroine Hebi, it is likely that the three male leads of Sarthak Entertainment Group’s next film, Raghupati Raghava Rajaram - MP and megastar Siddhanta Mahapatra, Sabyasachi and Akash DasNayak - may tour the state of Odisha in search of their respective heroines.

“The name of the movie is decided and the release date is scheduled for 1 January 2015. The film will be shot and edited in three months,” informed Padhi.

The actors will select 12 girls from across the state based on various criteria while leading filmmakers will then pare down the list to three. “These three girls will play the female leads opposite the three male leads in the film. This time, we’ve decided to give a mega block buster so we are doing this combo of finding heroines... as well as giving a chance to new talent,” said Padhi. “Everyone will be raving about this show. We believe that no national channel has done this till date.”

The first couple of episodes of the 20-episode show will be shot at six outdoor locations across Odisha. The following episodes where the final three contestants have to be selected will be shot indoors. Each episode of Mu Be Heroine Hebi is estimated to cost around Rs 3 lakh with a total spend of approximately Rs 60 lakh.

The media house is said to be looking at buying production houses like ‘One plus One’ of Kolkata and ‘Asian Shopping Club’ of Odisha but nothing has been finalized yet. “In a week or so, we will finalize the production unit,” he added. “We are expecting a TRP of 4+ in CS4+ TG and targeted advertising rates are Rs 10,000 per 10 seconds.” ITC Vivel has evinced interest in becoming the presenting sponsor and others will follow suit.

When contacted, an Odisha media expert said, “Name anything from mileage to reach, brand enhancement, brand recall….such shows give superb mileage.”

He went on to comment, “Simple girls participating in the reality show and then becoming lead heroines for the movie is a strategy of Sarthak TV to connect with the masses. Innovators win, others can’t survive.”

On channel viewership, Padhi said Sarthak TV had Odiya viewers in other parts of the country as well as outside India.

In four years since its inception, Sarthak TV has launched three Odiya mega serials along with reality shows like ‘Rajo Queen’, ‘Gruha Laxmi’ and many more to appeal to the tastes of Odiya viewers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/supriya-sahu-Tan%20Boon%20Siong-800x800.jpg?itok=FWFh7bOd
Doordarshan employs German innovator for upgrading news studios

MUMBAI: India’s largest broadcast operation, Doordarshan (DD) reaches around 92% of the population and 81% of its territory. Government-funded, it is also the largest terrestrial network in the world, and among the largest in terms of studios and transmitters with more than 90 studios and relay...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/bedi_singh-Susan-Panuccio_0.jpg?itok=vhZlSjn5
Bedi, old-time Murdoch hand, departs News Corp

MUMBAI: News Corp has announced that Mr. Bedi A. Singh will be departing as the chief financial officer effective 1 March. Susan Panuccio, currently the chief financial officer of News Corp Australia, will become the new CFO.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Untitled-1.jpg?itok=xAXnlxcy
Big Ganga shows now available on ZEEL's OZee

MUMBAI: Nowadays, a marketing strategy simply wouldn't help a television channel succeed. It would need the right distribution strategy and a worthwhile social media presence. Lately, almost all channels are extending their availability digitally. From linear feed on television to pick and choose...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/mn%3D%20%281%29.jpg?itok=62l960iv
MN+ to air its Oscar special property 'The Academy Club'

MUMBAI: MN+ is all geared up to air their Oscar special property The Academy Club that will leave the movie lover ecstatic with cinematic brilliance. The channel will air this property on 25 and 26 February, throughout the day.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Nexa-P1-Powerboat_1.jpg?itok=Ada8vEtF
Sony Pix & ESPN to telecast Global Powerboat Racing live from 3-5 March

MUMBAI: Nexa P1 Powerboat, Indian Grand Prix of the Seas, will be telecast live globally and promises to deliver the most comprehensive coverage in the history of powerboating. Seeding a global sport from India, the Nexa P1 Powerboat, Indian Grand Prix of the Seas, will set a global benchmark for...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Alan-Shearer.jpg?itok=kJa34ytE
Star to host Premier League movement on 2 & 3 March, legend Alan Shearer to participate

MUMBAI: The Football Movement, jointly hosted by India On Track, is being held in partnership with the Premier League’s Indian broadcast partner Star Sports. The conference will bring British and Indian football organisations and businesses together to discuss ways to continue to grow the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/naagin%202-800x800.jpg?itok=2sQq6fWi
Star Plus takes over Colors, Rishtey retains top position: BARC wk 7

MUMBAI: Star Plus pushed Colors to the second spot in Hindi GEC and Hindi GEC (Urban) genres in the BARC India ratings week 7 emerging on the top in these two categories. Rishtey retained its first position in the Hindi GEC (rural) category whereas Zee Anmol and Star Utsav respectively bagged the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Tarun%20Katial-800x800.jpg?itok=EAUMF-Io
RBNL all set to relaunch Big Magic

MUMBAI: Indeed, good decisions lead to great success.  Getting into the stable of one of India’s leading media conglomerates has opened up several opportunities for Reliance Broadcast Network Ltd (RBNL).   After the acquisition deal with ZEEL, RBNL is all set to relaunch its Hindi general...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Aaj-tak-sabse.jpg?itok=y5SUyDvL
Aaj Tak regains number one position in Hindi News genre

MUMBAI: Zee News made way for the entry of News24 in the top five channels' list in the Hindi News Rural genre in this week's BARC India data. In the Hindi News Urban space, ABP showed up in the top five list pushing out News Nation.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories