Sahara One refreshes early primetime with ‘Behula’ at 7:30 pm

MUMBAI: With Hindi general entertainment channel (GEC) Sahara One’s recent revamp, the channel is now sporting a new avatar and is all set to build on the popular mythological entertainment genre. Managed by Trilogic Digital Media, Sahara One is readying to launch the renowned Bengali show Behula.

Starting 14 December, the show, which is based on the Hindu mythology of Shiva Purana and Manasamangal - a genre of Bengali medieval epics, will be aired at 7:30 pm with a repeat at 9 pm.

Starring Bengali actress Payal Dey in the titular role, Behula  will showcase the riveting journey of courage, undying love and triumph. The show also stars Rimjhim Mitra, Chandrayee Ghosh, Kaushik Chakraborty and Rupanjana Mitra amongst others.

Talking about the show, Trilogic Digital Media COO Shivaani Jaisingh said, “Behula is a heartfelt show, which will undoubtedly engage the audience fond of our rich mythological history and its making. Our new approach this year is to focus on mythology and crime genres. By launching Behula in this early primetime slot, it is our way of giving the viewers more variety. With insight driven programming and tactics, we are working towards giving our audiences exactly what they want. Sahara One is on a strong growth path and promises spectators to be glued to the grandeur and performance that has been glorified in Behula like no other.” 

The inspiring tale marks the heartfelt journey of Behula, a fearless woman, who is determined to challenge her fate. Depicting the love story of Behula and Lakhindar, the series is also remarkable for its portrayal of a wife who epitomises the best of Indian womanhood, especially a woman's devotion towards her husband.

Combined with research, Sahara One has positioned itself as owners of the genre with four mythology shows airing from 7 pm onwards.

Bharat Parv at 7 pm is followed by the new show Behula at 7:30 pm. With its current flagship shows Mata Ki Chowki and Jai, Jai, Jai Bajarang Bali at 8 pm and 8:30 pm respectively, the channel had pitched itself as a destination for mythology during primetime.

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