Puthiya Thalaimurai goes all out on election coverage

MUMBAI: The newcomer in the news industry of Tamil Nadu, Puthiya Thalaimurai had quite some things to prove and even more so with the general elections being its first attempt at covering elections.


The channel, like others planned a full-fledged election coverage for its viewers. For pre poll, an expert panel of chief election commissioner TS Krishnamurthy, Madras High Court judge Vallinayagam and a few others was constituted who dealt with the authenticity of the information.



A team of 400 people including journalists, editors, camera crew, graphics team and production crew were involved in the coverage. Six extra cams and six Live U units were hired for the one and a half month period. 16 May saw 12 hour live coverage from 21 places across the country and discussions with 36 panelists. The graphics team of 10 people came up with 3D graphics for counting day with separate teams dedicated to ticker updates, news updates, panel discussions, field reporting, counting centres, political and public reactions.



Special shows for election season was created. These included Ungal Thogudhi Ungal Pradhinidhi (your constituency, your representative), Modhum Vetpaalargal Kanikkum Vaakkaalargal (contesting candidates and predicting voters), Naattin Naadikanippu (pulse of the nation), Prachara Medai (stage set for campaign), 40thin Naadi thudippu (palpitations of 40), Ungal Thogudhi Ungal Vetpaalar (your constituency your candidate), Special Nerpada Pesu (speak out the truth), A Day with an M.P, Star Candidates, Therdhal Vaakkuruthigal 2014 (Election promises), Election Countdown, Magalirum Makkalaatchiyum (women and democracy).  For Naatiin Naadikanippu chief ministers of the states of Nagaland, Tripura, Meghalaya, Kerala, Goa, Himachal Pradesh, Puducherry, Jammu and Kashmir were interviewed.


A line of sponsors were also set for the channel. While Ramraj was the presenting sponsor, Paragon was roped in as powered by sponsor. Apart from this, 11 associate sponsors that came onboard Puthiya Thalaimurai included: Aravind Life Style, Shakti Pumps, AML Steels, V Guard, Black Thunder, Excel Enginering College, GSK – Sensodyne, Udayam Dal, Popular Apalam, Ponvandu Soap, Menaka Caards.



The counting day saw three indoor and one open studio in Chennai along with reporting from various constituencies of Tamil Nadu such as Puducherry, Kovai, Trichy and Madurai apart from Delhi studio, BJP office, Congress office and Left office in Delhi. Reporters were also stationed at Trivandrum, Bengaluru and Hyderabad to give updates of the neighbouring states.


Says New Gen Media Corp CEO Shyam Kumar, “The expert team members guided and focussed on the authenticity of the information with their expert knowledge and experience. Their able guidance helped Puthiya Thalaimurai stand for what it is. Yet we believe in youthful ideas too. To keep track of the process, a young team was formed.”

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories