Television

Puthiya Thalaimurai goes all out on election coverage

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/05/19/puthiya.jpg?itok=owb8XlBu

MUMBAI: The newcomer in the news industry of Tamil Nadu, Puthiya Thalaimurai had quite some things to prove and even more so with the general elections being its first attempt at covering elections.

The channel, like others planned a full-fledged election coverage for its viewers. For pre poll, an expert panel of chief election commissioner TS Krishnamurthy, Madras High Court judge Vallinayagam and a few others was constituted who dealt with the authenticity of the information.

A team of 400 people including journalists, editors, camera crew, graphics team and production crew were involved in the coverage. Six extra cams and six Live U units were hired for the one and a half month period. 16 May saw 12 hour live coverage from 21 places across the country and discussions with 36 panelists. The graphics team of 10 people came up with 3D graphics for counting day with separate teams dedicated to ticker updates, news updates, panel discussions, field reporting, counting centres, political and public reactions.

Special shows for election season was created. These included Ungal Thogudhi Ungal Pradhinidhi (your constituency, your representative), Modhum Vetpaalargal Kanikkum Vaakkaalargal (contesting candidates and predicting voters), Naattin Naadikanippu (pulse of the nation), Prachara Medai (stage set for campaign), 40thin Naadi thudippu (palpitations of 40), Ungal Thogudhi Ungal Vetpaalar (your constituency your candidate), Special Nerpada Pesu (speak out the truth), A Day with an M.P, Star Candidates, Therdhal Vaakkuruthigal 2014 (Election promises), Election Countdown, Magalirum Makkalaatchiyum (women and democracy).  For Naatiin Naadikanippu chief ministers of the states of Nagaland, Tripura, Meghalaya, Kerala, Goa, Himachal Pradesh, Puducherry, Jammu and Kashmir were interviewed.

A line of sponsors were also set for the channel. While Ramraj was the presenting sponsor, Paragon was roped in as powered by sponsor. Apart from this, 11 associate sponsors that came onboard Puthiya Thalaimurai included: Aravind Life Style, Shakti Pumps, AML Steels, V Guard, Black Thunder, Excel Enginering College, GSK – Sensodyne, Udayam Dal, Popular Apalam, Ponvandu Soap, Menaka Caards.

The counting day saw three indoor and one open studio in Chennai along with reporting from various constituencies of Tamil Nadu such as Puducherry, Kovai, Trichy and Madurai apart from Delhi studio, BJP office, Congress office and Left office in Delhi. Reporters were also stationed at Trivandrum, Bengaluru and Hyderabad to give updates of the neighbouring states.

Says New Gen Media Corp CEO Shyam Kumar, “The expert team members guided and focussed on the authenticity of the information with their expert knowledge and experience. Their able guidance helped Puthiya Thalaimurai stand for what it is. Yet we believe in youthful ideas too. To keep track of the process, a young team was formed.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/Raj-Kundra.jpg?itok=3ZC1pEBX
CoD: CEO Kundra no longer offers 'Best Deal'

MUMBAI: Prospects of Best Deal TV seemed to be bleak as Raj Kundra, the husband of Shilpa Shetty, who was the CEO of the home shopping channel, has put in his papers.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/BARC%20India-Image.jpg?itok=0E8bNSV8
BARC India mulls client contract review & enforcing opt-out clause

NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it signs with subscribers and also enforcing the opt-out clause mentioned in agreements with an aim to streamline the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/Hamid-Ansari_0.jpg?itok=AnQWConm
Veep: 'Advertorials' and 'response features' edge out editorials today

NEW DELHI: Vice President M Hamid Ansari has said that the media must stand up to fear, seek information and speak out, not hesitating to tell the powers their errors in commission and omission.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/hul%20%281%29.jpg?itok=RZX0thii
Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/Sun%20TV%20%281%29.jpg?itok=PP6ytKhV
Sun TV to air Nandini on four GEC channels

Sun TV Network is set to launch its magnum opus fiction Nandini on all its four south Indian GEC channels, namely -- Sun TV, Gemini TV, Udaya TV and Surya TV from 23 January.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/vikas-khanchnadani%20%281%29.jpg?itok=x-8QnjSF
RBNL ex-CBO Khanchandani joins Arnab's Republic

Vikas Khanchandani former RBNL chief business officer has joined Republic as the chief executive officer. With over two decades of working across ad sales, digital, television and media technology, Khanchandani will play an integral role to grow Republic as an independent media tech company.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/zeel%20%281%29.jpg?itok=cqlzQ-tv
Broadcasters bat for parity with print medium under GST

The Indian Broadcasting Foundation (IBF) today urged the government to level the playing field under the proposed GST regime for “all mediums”, including electronic, radio and print, as businesses across sectors had taken a hit due to demonetisation of high value currency notes November last.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/alibaba.jpg?itok=l-4J-9ON
Alibaba starts Olympic run with a multi-billion $ sponsorship deal

Chinese e-commerce giant Alibaba Group yesterday started its Olympic run by signing a multi-billion dollar multi-year deal with the International Olympic Committee (IOC) to become the official `Cloud Services’ and `E-commerce Platform Services’ partner, as well as a Founding Partner of the Olympic...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/pesha-bajrao.jpg?itok=ciXGnCnZ
Sony Entertainment launches historical series 'Peshwa Bajirao'

MUMBAI: Sony Entertainment Television is bringing to television viewers the glorious life of India’s only undefeated warrior/commander -- Peshwa Bajirao, his unconventional ways, his principles in life, his passion and his ideologies.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories