Post revamp, Colors Bangla looks at expanding footprint in West Bengal

KOLKATA: Viacom18, which recently rebranded the ETV’s five regional channels under the Colors brand name, has now unveiled the new logo of the Bengali entertainment channel - Colors Bangla (erstwhile ETV Bangla).

Post the revamp, Colors Bangla is looking at drawing broader synergies under the Colors brand name in order to expand its footprints in West Bengal. 

As part of the revamp, not only did ETV Bangla shed the ETV brand name and take on Colors’ identity, it will also be looking at inducting new programming, going forward.

When queried as to whether the Bengali channel will see Hindi serials from its sister channel Colors in the future, Colors Bangla and Colors Odiya channel head Sujay Kutty said, “While we debate on borrowing content internally, I believe broader synergies will definitely be drawn in order to grow the channel’s footprint.”

The transformation of the identity of the Bangla regional channel ETV Bangla into Colors Bangla coincided with the Bengali New Year. “We had planned a grand gala themed, “Tomar Sapner Rong” on 12 April, where superstar Jeet unveiled the Colors Bangla logo,” he said.

When asked if the Colors brand name will help increase the channel’s viewership, Kutty said, “Colors is an established mass general entertainment brand, synonymous with unparalleled entertainment. The ETV general entertainment channels that have undergone the brand transition have been pioneers in regional entertainment, reflecting the rich cultural heritage of the region, with differentiated and innovative content. The rebranding of the Bangla regional GEC will augment the Colors franchise while also holding higher relevance for Colors Bangla in terms of competition,” he said.

Speaking about branding and marketing activities the channel has undertaken, Kutty said, “To generate awareness amongst the people in Bengal, the marketing and communication initiatives for the launch of Colors Bangla have been designed to extend its interactivity with viewers across various platforms. The rebranding is supported by a 360 degree marketing and communication campaign that includes TV, cable, on-ground, radio, outdoor as well as the digital platform. Various marketing initiatives such as name plate engagement at high populated slums of Kolkata and ROB – a prefabricated tram with the Colors Bangla branding can be seen.”

The channel will also air the world television premiere of popular movies like ChatuskoneOpen Tee Bioscope and Buno Haas. “The three week long marketing campaign will run across West Bengal and Kolkata creating buzz around the launch. The Bengali New Year spells new beginnings – and what better than this auspicious occasion to reveal the fresh new identity of Colors Bangla? It is our way of celebrating the festival of the people of West Bengal with them, for them, and of them,” he concluded.

Latest Reads
Disney-Fox deal expected to happen on Thursday: CNBC

The Walt Disney Co. is expected to close a deal valued at $60 billion to acquire much of 21st Century Fox's assets, according to a CNBC news report. The two companies are likely to announce the deal on Thursday.

Television TV Channels News Broadcasting
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories