Mumbai: Manoranjan Group has announced a new Bhojpuri TV channel Manoranjan Prime scheduled for the launch in March. The channel will cater to audiences in Bihar, Jharkhand and Uttar Pradesh, the media company said.

Manoranjan Prime is a general entertainment channel that will showcase Bhojpuri films, TV shows and music. The channel will also telecast feature content from digital creators including YouTubers and social media influencers. The channel will provide an amalgamation of television and digital content for its viewers.

The channel will be available on DD Free Dish and across all major multi-system operators (MSO) including cable operators and direct-to-home operators.

“The Manoranjan Group is targeting the Bhojpuri speaking belt because of its rising potential,” said the statement. The group operates several channels such as Hindi movie channel Manoranjan TV, Punjabi movie channel Manoranjan Movies and Hindi GEC Manoranjan Grand over the years.

“We are driving the next phase of expansion plans of the group in FM Radio/digital media and e-commerce,” said Manoranjan Group president Sahib Chopra. “Our vision is to make the organization a 360-degree media house with various verticals of Media and Entertainment in the next few years.The media landscape in India continues to expand rapidly and we are determined to leverage our current momentum in every way.”

Creative Channel Advertising & Marketing was started in 1980 under the leadership of Babar Chopra. The company’s aim was to provide good content to their viewers which led to the beginning of Manoranjan Group and since then it has successfully stood out amidst its competitors.

“With strong ratings and addition of new advertisers, the channels have been expanding its audience reach and revenue. The group aims to expand into segments and has identified a gap in the Bhojpuri genre to serve a holistic entertainment experience to the burgeoning middle class whose appreciation for good content is growing,” said the statement.