Television

Kollywood sizzles at the eighth Vijay Awards

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/07/08/2H0A2462.JPG?itok=XMJJQIn6

MUMBAI: Tamilians love their movies and even more the actors in them. It is well known that for Tamilians, film stars are no less than gods, as they pack a punch in every movie that thunders at the box office. And celebrating this were the 10,000 people, who had arrived in anticipation to catch a glimpse of stars at the eight annual Vijay Awards held at the Nehru Indoor stadium in Chennai.

Even before the arrival of the stars, the whistles and cheering commenced in full force. Capturing the entire crowd along with the 100 feet by 60 feet stage were 20 SD cameras both inside and outside the venue. This included still cameras, hand held cameras, jibs and one drone camera that caught the eye of the audience as it flew above the crowd.

The award show that went on for nearly seven and a half hours will be telecast in two parts (four hours each) on 20 July and 27 July. The entire execution was done by an in-house team of 100 with just the ground logistics and drone handling outsourced. The creative of the show as well as execution was taken care of by Vijay Awards core creative VP Mahendran while Star Vijay senior VP for programming Pradeep Peter was the man behind the camera work for effective on air scene shots. 

The huge list of sponsors brought in by  Star Vijay senior VP for ad sales Dev Shenoy included title sponsor Gionee Smart Phones, Casa Grand as powered by sponsor, Dr. M. G. R University Maduravoyil, Nandu Brand Lungies, Repco Home Finance and RRP Housing as co presenting sponsors, Sunland Refined Sunflower Oil, Step Stone  Promoters,  V Care hair growth Vitalizer, The Chennai Silks, Poomalai Housing, Kibbs Lungigal, Vijaya optical House, RPG Developers, Shakthi Masala, Ran India TMT Kambigal, Fairever Fairness Cream as associate sponsors. Hyatt Regency Chennai was hospitality partner, Dindigul Thalappakatti Biryani  was delicacy partner and The Hindu was print partner. Now, the hunt is on for on-air sponsors.

Vijay Awards hosted by Divyadarshini and Neeya Nana Gopinath saw dance performances by the winners of Zee TV’s DID L’il Masters season 3 winners, actress Shruti Hassan and Hansika Motwani. Says Star Vijay GM K Sriram, “We have been working for 24 hours from the past 45 days to make it a success. Vijay Awards is one of the most popular awards in the state of Tamil Nadu and people throng to witness it and to see the stars that come for the event. Our anchors are on par with any big celebrity host.” Last year the show was hosted by Gopi and actor R Madhavan.

The channel says that the stage, LED, lighting, choreography, costumes as well as AVs and scripts for the show were scaled up from the previous year. Indeed, several dance performances saw fire being shot from the stage for enhanced viewing. Dance performances saw dancers drop from above the stage for impact. The event only got better with the Kollywood stars arriving in the stadium, which saw an increase in the noise decibels. These included Vijay, AR Rahman, Kamal, Surya, Kushboo, Hansika, Nayantara, Ajith, Hassan and Karthik. Not to forget, the event was also attended for the second time in a row by Bollywood superstar Shah Rukh Khan who was presented with the ‘entertainer of Indian cinema’ award by Rajinikanth’s wife Latha.

An intense marketing campaign was launched four weeks prior to the show that saw ads of 10,000 square centimeters being given in all leading dailies in English and Tamil newspapers such as Times of India, the Hindu, Ananda Vikatan and Kumudham. Radio spots were bought on Radio Mirchi across Chennai, Coimbatore, Madurai and Trichy. “The voting was exclusive on the digital medium and we had an audience attention of close to three crore over the four week period. Close to Rs one crore worth of advertising space and time had been mobilised for this massive promotion,” says Star Vijay senior VP for planning and marketing Balachandran. 25 hoardings and 10,000 posters were booked across the state as well showing the golden lady trophy of Vijay Awards. Digital and print will be once again used prior to the TV screening.

“Close to Rs 8.5 crore was spent on the entire event to make it a grand one,” says Sriram. Indeed, the spectacle of seeing eminent personalities on stage together standing and posing for a selfie was the moment of the night. Although the audience did not stay still for a second, the entire stadium erupted in a din when Vijay and Shah Rukh Khan entered the venue. While the soft spoken Vijay, who plays the macho actor on screen, shyly took away the award for the ‘favourite actor of the year’, SRK was at his usual best and grooved on stage to his own numbers while the audience cheered and clapped.

Some of the awards, out of the 40 given were, Kamal Hassan for ‘Best Actor,’ Nayantara for ‘Best as well as Favourite Actress,’ Aarambam for ‘Favourite Film,’ Vishwaroopam for ‘Best Film’ and AR Rahman for ‘Best Music Director.’

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Rjavardhan-rathor-800x800.jpg?itok=7L54blPR
Govt wakes up to broadcast tech changes, Prasar manpower audit under way

NEW DELHI: Even as the government admits to shortage of staff in the public service broadcaster Prasar Bharati, there is a need to re-assess actual requirement of staff keeping in view changes in broadcast technologies. Minister of state for information and broadcasting Rajyavardhan Rathore told...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/TV5.jpg?itok=E3bUj0rv
TV5 launches devotional channel in AP & Telangana, DTH dist plan under way

MUMBAI: South India’s one of the leading news network Shreya Broadcasting on 29 March launched its devotional and spiritual channel ‘Hindu Dharmam’ on the occasion of Ugadi – Telugu new year. The test signal of the new devotional channel is on. Channel’s distribution work is in full swing. Apart...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Sun%20tv.jpg?itok=nCbLb9ok
Sun TV picks up India, Lanka pay-TV rights for 'Yoko', Jetpack seals deals with global b'casters

Global distributor, Jetpack Distribution, announced on 28 March, 2017, that it has inked multiple broadcast agreements with leading channels around the world for their pre-school children’s hit, YOKO.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/go%20%281%29_1.jpg?itok=7-Er07kN
GoQuest Media to globally distribute Cinema Vision content

GoQuest Media Ventures, a distributor of international content to television channels and digital platforms, has joined hands with Cinema Vision India (CVI) promoted by Siddharth Kak to facilitate distribution of content globally.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/kabbdi%20%281%29.jpg?itok=BcYw-qV-
Pro Kabaddi: Mashal Sports invites tenders to own & manage new team

Mashal Sports, in which Star Sports owns 74% stake, has, pursuant to the Invitation for Expression of Interest dated 29 March 29, has called for expressions of interest (“EOI”) to be submitted by eligible persons, fulfilling the criteria provided for in the Invitation, who wish to participate in a...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Arun-puri.jpg?itok=89_3x-2M
India Today Online is TVTN's wholly-owned subsidiary now

MUMBAI: India Today Online Private Limited (ITOPL) has now become a wholly-owned subsidiary of TV Today Network Ltd. India Today Online, on 28 March 2017, issued and allotted 1,99,20,000 equity shares of Rs. 10 each to Living Media India Limited (LMIL) which constitutes 21.01% of the paid-up share...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/FREEDISH-STB.jpg?itok=l__8ZZuS
FreeDish iCAS STB: Modern Comm, Velankani, BGM, KMTS & Millennium OEMs shortlisted

NEW DELHI: Five companies including two from Delhi have been shortlisted as original equipment manufacturers for set-top boxes for Doordarshan’s FreeDish on the Indian Conditional Addressable System (iCAS). This follows the opening of e-tenders on 9 December 2016 after which these OEMs were found...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/barck%20%281%29.jpg?itok=eWIvgkHj
BARC India formally sets up independent council to probe viewership malpractices complaints

BARC India has set up an independent disciplinary council to further strengthen transparency and credibility of its measurement system.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Jim-Gianopulos.jpg?itok=N-QHfz2Z
Viacom names Gianopulos CEO of Paramount Pictures

MUMBAI: Viacom Inc. has announced the appointment of Jim Gianopulos as the chairman and chief executive officer of Paramount Pictures, effective 3 April, 2017. Gianopulos will report directly to Viacom president and CEO Bob Bakish.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories