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IIFA Utsavam celebrates South Indian Cinema

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MUMBAI:  IIFA Utsavam  took over Hyderabad as the biggest megastars of the Tamil, Malayalam, Telugu and Kannada Film Industries descended for the celebrations on 24  and  25 January, 2016. The award ceremony took place at the Gachibowli Outdoor Stadium in Hyderabad 

On day one the Tamil Film Awards, Baahubali won the best picture, supporting role male, supporting role female, playback singer male and playback singer femaleJayam Ravi won the award for leading role male for his performance in Thani Oruvan while Nayanthara walked away with the award for leading role female for May.

For the Malayalam film awards, Ennu Ninte Moideen took home the highest number of accolades with a total tally of five awards including Best Picture, Leading Role (Male), Leading Role (Female), Supporting Role (Female) and Playback Singer (Female)Prithviraj Sukumaran and Parvathi Menon won Best Actor and Best Actress for their film Ennu Ninte Moideen.

Kavya Madhavan opened the evening at the awards ceremony followed by superstar divas Shriya Saran, Adah Sharma, Tapsee Pannu, Mamta Mohandas and Nikki Galrani, who held the audience spell-bound with their stunning performances. Also, the dynamic star Bharath set the stage on fire with some incredible moves.

On day 2, Srimanthudu took home the highest number of accolades with a total tally of six awards including leading role male, leading role female, supporting role male, music direction, lyrics, playback singer male for the Telugu awardsFollowing closely was Baahubali-The Beginning with five awardsMahesh Babu won the award for leading role male and Shruti Hassan won for leading role female for their amazing performance in the hit film Srimanthudu.

For the Kannada awards, Rangitaranga took home the highest number of accolades with a total tally of six awards including best picture, direction, supporting role male, negative role, music direction and lyrics.

The evening came alive as dynamic superstars Tamannaah, Akhil Akkineni, Ram Charan and Shivraj created unstoppable magic with their stellar performancesPrabhudeva and Shriya Saran also stunned audiences with their electrifying performances and awesome dance moves.

Speaking about the success of the premiere edition of IIFA Utsavam, Wizcraft International Entertainment director Andre Timmins said, “We are thrilled at the phenomenal success of the very first edition of IIFA Utsavam. Our dream to bring South Indian cinema much deserved recognition and a global platform has finally come true. It is truly and honor to felicitate commendable individuals on their talent and hard work in the year gone by and we congratulate & wish all the winners the very best for their future projects. This is just the beginning; IIFA Utsavam  is all geared up to create more milestones and leave cinema fans spellbound in years to come”

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