Television

CCL 2015: Big Magic Ganga to live broadcast Bhojpuri Dabanggs' matches

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MUMBAI: Big Magic Ganga has entered into an exclusive broadcast partnership with Celebrity Cricket League (CCL) 2015 for team ‘Bhojpuri Dabanggs’. It allows the channel the right to telecast three matches of the team along with the semi finals and finals.

The specials have already started live on the channel between 7 pm from 10 January onwards, opening a window to artists from the Bhojpuri industry in matches.

Team ‘Bhojpuri Dabanggs’ is owned and captained by Bhojpuri actor and politician Manoj Tiwari, with actor Nirahua as the vice captain. The team consists of other celebrities from the Bhojpuri entertainment industry. As official and exclusive broadcast partners, Big Magic Ganga will feature entertainment capsules beyond the field, which will include practice sessions, candid moments, fitness tips, interests of the players and more.

Through this partnership, Big Magic Ganga offers to its audience rich entertainment content and a peek into the lives of the stars. On the other hand, with this platform, CCL will deliver its content to a relevant audience base.

Reliance Broadcast Network Ltd (RBNL) COO Lavneesh Gupta said, "This is the second year of our partnership with CCL. The content has in the past resonated excellently with our audiences, and we are happy to be offering them with yet another opportunity to engage with our channel through this content. This also presents an excellent window for marketers seeking relevant reach in this media dark market."

CCL founder and MD Vishnu Induri added, "India is a country of immense diversity and tastes. India's fabric of unity is exemplified by the way its people watch cricket and movies. We have combined the two to give the public an extraordinary dose of entertainment while riding on the regions number one channel. Let's hope CCL 2015 is a success amongst the viewers."

Speaking on the association, actor Manoj Tiwari said, "I am happy to know Big Magic Ganga is broadcast partner for Bhojpuri Dabangg team. Ganga brings out the essence of the region and has the right local connect as a leader in the region. Bhojpuri Dabangg team thanks the channel for their support."

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