Big Magic ups festive quotient offering a blend of authentic celebrations and humour

MUMBAI: Big Magic, the flagship national Hindi general entertainment channel from the Reliance Broadcast Network bouquet positioned as the one stop destination for humor is ensuring it delivers to audiences authentic festive offerings, layered in humor. Promising an engaging watch for the entire family, the Navratri celebrations on both shows Ajab Gajab Ghar Jamai and Uff! Yeh Nadaniyaan is built on the insights of the markets that they are based in. The already glittering artist line up on the show, sees special appearances with Sailesh Lodha on Ajab Gajab Ghar Jamai and Sunil Pal on Uff! Yeh Nadaniyaan. With the best entertainment package this festive season, audiences stand to soak in an excellent show, while marketers get an excellent opportunity to engage with audiences.


Ajab Gajab Ghar Jamai ki Ajab Gajab Ram Leela:

The Ram Leela depiction is an authentic celebration of Navratri in Uttar Pradesh, and the Braj region in particular. It is a form of folk theatre, based on the life of the Pandavas of Mahabharata and Yakshagana of Karnataka revolving around various epics and puranas. With Uttar Pradesh being a focus market and the show based in Braj, this creative programming highpoint ensures resonance with audiences. The show will feature an illustration of the Ram Leela by the Shaktishaali family, with chaos and hilarity coming in with each character wanting to play the lead roles. It is amidst this madness that Shailesh Lodha steps in as the savior and sutradhaar. An exciting show highpoint, with ensures resonance with audiences.


 Uff! Yeh Nadaniyaan features Navrata ke Rang, Sunil Pal ke Sang

Navrata is celebrated with great zeal across India.  Delhi is one of the key regions that follows this festival with a lot of enthusiasm, with the Jagrata’s being a key part of the offerings. Since Big Magic’s show, Uff! Yeh Nadaniyaan is based in Delhi, the Jagrata special will appeal to the local audiences. It’s an apt opportunity to tap this festival and create amplification around the show integrated with the festival.


Well known comedian, Sunil Pal will be playing a cameo in the festive special on Uff! Yeh Nadaniyaan wherein he will masquerade as a Jagrata singer. He is sure to take the audiences on a joyous ride with his comic timing and the situations he will get into in this episode.


Commenting on the specials, Reliance Broadcast Network COO Lavneesh Gupta said, “The festival specials on Big Magic, built on local insights and backed by research are already connecting excellently with audiences. With Shailesh Lodha and Sunil Pal on the show, it gives the spikes an added spurt and ensures higher levels of engagement. With a Channel reach to 85mn Indian households and a special connect with audiences focused on the HSM’s, this special festive spike makes for an excellent opportunity for marketers to connect with a plum audience base.”


The spikes will be marketed heavily across television, radio and digital, ensuring excellent promotions and reach.

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