Television

Big Magic Ganga’s aspirational connect helps spike viewership

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/02/27/ganga%20hi%20res%20logo.jpg?itok=35j5GzRA

MUMBAI: Big Magic Ganga, the regional general entertainment channel (GEC) from the Reliance Broadcast Network stable, has carved out a niche for itself in the Bihar+Jharkhand region. The channel, which has been seeing a growth in television ratings week on week, reached a new high in week eight of TAM TV ratings.

Big Magic Ganga, which garnered 1474 GVTs in week seven of TAM TV ratings saw a 51 per cent jump in its ratings in week eight, registering 2238 GVTs.

Speaking to Indiantelevision.com, Reliance Broadcast Network COO Lavneesh Gupta said that the week on week growth could be attributed to sustained insight backed programming. The time spent per viewer (TSV) for the channel currently stands at 58 minutes. “This too has been on a rise,” says Gupta.

The channel, apart from its regular programming, banks highly on festivities.

“For week 8, programmes related to Mahashivratri, aired across our various time slots did really well,” informs Gupta.

In order to catch viewers attention, Big Magic Ganga, named the week Shiv Sapta, which had elements revolving around Lord Shiva. This apart, it also organised an on-ground event ‘Jai Baba Baijyanath’ with devotional singers. The same was also telecast on the channel.

It also created a morning devotional band Bhakti Sagar, which telecast the Shivratri special from 6:30 – 9 am. A day-long programme on the case study of religious places called, Vishwas se Upar Aastha and Ram Charan Sukhdai telecast between 4-5 pm also gave a fillip to the channel’s ratings. Big Magic Ganga’s show Mahadev aired between 8-9 pm with repeats from 9:30 - 10:30 am also rated well, according to Gupta.

Gupta feels that considering the region is high on pride of association and celebration of festivals, and there are festivals each month, which the channel celebrates, there is a strong local connect between the channel and the audiences, both on-ground as well as on-air.

Big Magic Ganga has been the leader in the market for its devotional content and reality shows such as Bhakti Samrat, Beg Memsaab and Police Files. “Our strongest slot would be the morning slot – from 7:30 am right up to 10:30 am. This is highly skewed on devotion and resonates excellently with our viewers. Again in prime time evening too we do well,” adds Gupta.

With six hours of original programming, the channel has the maximum original content, as compared to its competition, which includes a mix of devotion, reality and socially relevant programmes. “We increase the amount of content at the time of festivals. But we are largely happy with the audience feedback and will continue to deliver engaging content to them,” Gupta says.

The channel is working towards giving audience the opportunity to engage with the brand. “In times of festivals, we craft our programming around devotion, festive and culture of the region and thus bring in fresh age groups including the youth as the channel is known for its programmes crafted on local connect and local festivals,” informs Gupta.

Big Magic Ganga believes that it is essential to keep communicating with its viewers. In order to facilitate that, the channel has built local teams in Ranchi and Patna, and it is through them, that the channel undertakes several audience engagement initiatives.

“From auditions on ground in the region to scout for talent, to consumer home visits to research we do it all. We also undertake regular focused group discussions and marketing through heavy on ground activations,” he informs.

Big Magic Ganga, which conducts extensive research before closing in on any concept, understands that programming pegged on devotion, festivals, reality, drama and musicals works for the region. “Quantitative research, followed by focused group discussions with the pilot is always done to ensure audience acceptability,” he says, adding that the channel is looking at launching a slew of new shows soon.

The channel has been standing strong, even after stern competition from the national GECs. Shedding light on how it deals with this competition, Gupta says, “Viewers watch national GECs because of aspirational value and not due to local connect. This is unique and we aim to provide local content with an aspirational and pride angle with higher relevance.”

The channel, as per Gupta, has connected with its audience by making Bhojpuri more aspirational and bringing in new elements, targeting even the youth.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/BARC_1%20%281%29.jpg?itok=4rZPuncb
Star Plus & Sony Pal continue to dominate GEC market

In week 11 of Broadcast Audience Research Council (BARC) India data, Star Plus continued to led both the market Urban and (U+R). Sony Pal maintained its leadership position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/SWAMI.jpg?itok=RVOfsNYz
Depute law officer to probe NDTV tax case, Swamy urges FM

Rajya Sabha MP Subramanian Swamy has recommended through his Twitter handle that the finance ministry should field a Law Officer with the integrity to challenge NDTV's income tax case of Rs.525 cr failing which it would have to face protest by him (Swamy.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Shots-Fired%20%281%29_0.jpg?itok=Mdip66Cr
'Shots Fired' starring Hunt to debut on Star World Premiere HD

Star World Premiere HD turns up the drama this month with the gripping limited TV series ‘ Shots Fired’ that will exclusively air on the channel every Saturday, 10pm starting 25 March.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/master%20%281%29.jpg?itok=G0-nG5vY
Barbie reaffirms ‘You can be anything’ with MasterChef on Star World

Barbie’s message of You Can Be Anything is going to spread far and wide, reaching out to moms and kids, with Barbie’s latest association as the presenting sponsor for popular TV series – MasterChef U.S. Junior season 5 that will air every Sunday at 9pm on Star World and Star World HD.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/ndtv%20%281%29.jpg?itok=_sClALIX
NDTV back with 'Get The Look' with Ambika Anand

One of India’s premier lifestyle channel, NDTV Good Times, is back with its fashion makeover series ‘Get The Look’ with Ambika Anand. The longest running fashion makeover show on Indian television is donning a whole new avatar this season, as it celebrates Cutting Edge Indian Style by exploring...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/roy%20%281%29.jpg?itok=__3FJj_i
NDTV India ban reversal: Centre wants apology, counsel seeks time from SC

The Central Government on Friday told the Supreme Court that the one-day blackout order against New Delhi Television Ltd (NDTV) India will be reversed only when the channel offers an apology for its coverage of the Pathankot militant attack on 2 January last year.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/raghav-bahl%20%281%29.jpg?itok=5kSEgS_c
Raghav Bahl favours 'reverse mentoring' in media, awaits licence to start channel

Senior media professional Raghav Bahl believes senior editors need to encourage the thoughts of young journalists as "their perspective towards news is different and connected to the new-age digital readers."

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Sidhu%20and%20Prasana%20Krishnan.jpg?itok=Fa3HzH4E
IPL: Sony will have Telugu, Tamil & Bengali feeds, non-committal on Sidhu

MUMBAI: Sony Pictures Networks India is planning to inject adrenaline into the 10th season of the annual cricket fever beginning 5 April. Having over 361 million viewers glued to the screens during the last season, Sony network will continue to have Telugu feed for this year’s edition as well. The...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/greenhouse-key_0.jpg?itok=_tVCfSqC
Keshet & Ananey bring teen & kids series to India

NEW DELHI: Global production and distribution powerhouse Keshet International (KI) and Ananey Communications Group have partnered to bring teens', tweens’ and kids’ series to the global market in KI’s first foray into the genre.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories