Television

Big Magic Bihar & Jharkhand presents new reality show Big Bahuria

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MUMBAI: This June, the leading entertainment channel of the region BIG MAGIC Bihar & Jharkhand presents a unique reality show for its viewers. Combing through a number of locations in Bihar & Jharkhand, the channel unveils the true nitty-gritties of the relationship between a bahu and her sasuraal through BIG Bahuria. Hosted by the talented Priyesh Sinha, BIG Bahuria brings forth the hopes, aspirations and the reality of married women from the region starting 16th June, every Monday to Friday at 7.30 pm!

Moving beyond the rosy or the hostile relationships between the saas and the bahu (or bahuria) as depicted in television shows today, the show aims to reach deep into the culture of the region and expose the real brickbats and bouquets that every relationship around a woman brings to her life. The saas is also the bahuria of the house who has lived her life for the family and probably even suppressed her own hopes and aspirations in the process. The show has been formatted for the viewer to understand the family and the relationships of the married woman in focus while also being a facilitator for the family to understand and empathize with the senior bahuria (saas) and the newer bahuria of the house. While focusing on the positives of the family, it will also throw light on the bahuria?s dreams & ambitions as an individual, her expectations from her husband and family, her conflicts between being ideal v/s being real etc.

While the show touches upon any conflicts or tension in her relationships with everyone around her, it also presents the lighter side to her life ? there will be games and other spot contests through which the family and neighbors display their knowledge, their rapport and their love for her. The show will be hosted by well known stand-up comedian and anchor, Priyesh Sinha who will visit these cities and interview the bahurias and their families in question.

The Format:

1. The host visits the town / location in question and interviews people so that viewers understand the background of the bahuria?s family

2. The bahuria is interviewed on her life after her wedding, her relationship with her husband?s family and the family?s view of her. This segment seeks to highlight and resolve relationship conflicts if any

3. The entire family is engaged in games and quick contests ? the bahuria?s knowledge of family likes and dislikes, neighborhood etc. is conducted.

Commenting on the launch of the show, Lavneesh Gupta, COO, Television Business, Reliance Broadcast said, ?Marriage is a huge milestone in a woman?s life when she starts living her life for other people. Through this show we are bringing the issues of a married woman?s life out in the open so that we can address them in a positive way along with her own family and build a positive future. We are confident that this show will resonate very well with our audiences while being a great value proposition for advertisers in the region. ?

The show will be supported by BIG MAGIC Bihar and Jharkhand?s marketing muscle and will be promoted through radio, on-ground and digital media.

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