KOLKATA: Bengali infotainment channel, Aakash Aath which announced its association last week again with production company Channel Eight, has now declared its plan to air some of the classic love stories of Bengali literature. This, to intensify the love quotient attached to the monsoon season.
As part of this, Sahityer Shera Shomoy’- one of Channel Eight’s Bengali television series aired on Aakash Aath is ready to show stories related to ‘Brishtir Din Guli Te Prem’ (Love during rains).
Said Aakash Aath director Eshita Surana Poddar, “With ‘Sahityer Shera Shomoy’ we want to dedicate the monsoon season entirely to the emotion of love. We have not planned the number of episodes for any show as this entirely depends on how viewers respond.” But, Poddar was quick to add that the channel does not believe in overstretching the content.
‘Prem Ranga’- the first story to be aired is written by Goutam Roy and is about a businessman who finds it difficult to accept his daughter’s relationship. The soap runs through the young couple's efforts to win his (businessman’s) approval. Other love stories include ‘Krishnachura’, ‘Phul Chor’ and ‘Chirodiner’.
Also, Channel Eight’s programmes like ‘Janani,’ ‘Police Filez,’ ‘Ghhente Gha,’ ‘Sahityer Shera Shamoy’ and ‘Gaan Dariya’ among others which had gone off air from Aakash Aath, will be telecast again.
Prag Oil Mill, Coca Cola, RBIL, Pepsico, Marico, Emami, Gillette among others have been got onboard Aakash Aath as advertisers.
As reported earlier by indiantelevision.com, Channel Eight has once again joined hands with the Bengali GEC.
Earlier, Channel Eight was compelled to disassociate itself from Aakash Aath after its promoters did not get the promised 51 per cent stake in the channel.
However, within a month a reunion of sorts happened because “a mediator took the responsibility of ensuring that the deal was honoured,” a highly placed media source revealed. Surana confirmed that the share transfer was under process.