Vikas Gupta bids adieu to MTV India

MUMBAI: It was almost after a decade when MTV India got on-board a programming head in Vikas Gupta in January this year.  Tagged as the youngest creative director of the industry, Gupta has now decided to move on. Currently he is serving his notice period and his last day in the office will be January 2015.

When contacted, Gupta confirmed the news to “Yes I have put down my papers at MTV India. I had given myself a year with the channel and it turned out to be a brilliant year. The channel topped the ratings chart; we have the number one fiction and non-fiction shows so it has been an exciting achievable year. Now I am looking for newer challenges,” he said.

“Thankfully, I am getting a lot of opportunities and will lock on something very soon,” he added.

Though he refused to divulge further information, sources indicate that his next move will be to the big screen with Ekta Kapoor’s Balaji Telefilms.

He started his career as a trainee with Balaji Telefilms and then moved on to DJ’s Creative Unit as an associate creative head where he worked for four months. He went back to Balaji Telefilms for a successful stint as an associate creative director and was associated with shows like Kis Desh Main Hai Meraa Dil and Kitni Mohabbat Hai.

Interestingly, the TV fraternity also recognises him as the youngest creative director of the industry. He entered the industry at a young age of 19. After getting enough experience, he turned to production and started his own banner - A Lost Boy Productions – almost three years ago. In the last three years, the production house has come up with entertaining and critically acclaimed shows like Channel [V]’s Gumrah and The Serial (co-produced with Balaji Telefilms); and Bindass’ Yeh Hai Aashiqui.

He has also worked with Max New York Life Insurance for almost a year.


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