The 'Wonder Women' in marketing

The 'Wonder Women' in marketing

DBS Bank India's Shoma Narayanan and Bisleri's Anjana Ghosh share their 'Wonder Woman' moments.

Wonder Women

Mumbai: Women across various corporate circles have always waded through the additional challenges life threw at them. Being professional leaders, mothers, homemakers, they played a pivotal role in achieving their all roles and responsibilities. These are the women who truly inspire millions of other women and have broken the glass ceiling.

Like the popular character from American comic books published by DC Comics – 'Wonder Woman,' their role was no less when it came to ensuring the organisations sail through the difficult times while keeping their workforce motivated.

The real-life powerhouse women leaders are very similar to a modern-day 'Wonder Women', and their inspiring stories instil a sense of empowerment and self-belief that one can take on the world.

DBS Bank India executive director and head-group strategic marketing and communications Shoma Narayanan says her 'Wonder Woman' moment was when Harlequin's first book was released globally. "I was more excited than I can say. But I feel my mother has been my number one 'Wonder Woman'. Growing up, I have always admired how she balanced her work as a teacher, with responsibilities at home and her passion for music," says Narayanan, who has carved a niche for herself in the industry with her exceptional work.

Bisleri International director-marketing and business development Anjana Ghosh is another such multi-faceted women leader who has made a mark for herself through her work. Reminiscing about her journey, Ghosh says, "I remember the moment when I first walked into a crowd of workers who were raising slogans against the management. It was the first time I ever addressed a gathering. The workers heard me out of respect for a woman and believed that I could address their problem. They eventually called off the strike, but that moment gave me a sense of power as a woman."

Ghosh's inspiration comes from several women who have struggled against odds to rise to fulfil their dreams. "I especially admire women who achieved a status in life against all odds. Indian gymnasts Dipa Karmarkar and Avani Sabade are a few among many who inspire me," she adds.

However, the achievements were not easy to come by for either of them and like all women, they persisted. But if they were ever given an opportunity to bring a change like a 'Wonder Woman', they wouldn't hesitate to ensure the path gets easier for others. "That would be the day! I would remove the many barriers, both actual and self-imposed, that women face," says Narayanan.

However, Ghosh adds one more wish to the list. "If I were a 'Wonder Woman,' I would ensure that our country becomes 'Swachh Bharat' in the true sense," she says.

The Indian television premiere of "Wonder Woman 1984" is set to take place on Movies Now, MNX, and MN+ on 31 October at 1 p.m. and 9 p.m.