MUMBAI: MTV Networks has elevated Nickelodeon TV head honcho Cyma Zarghami to the newly created position of president at Nickelodeon Television.

Cyma Zarghami, the erstwhile executive vice president and general manager of Nickelodeon has been responsible for programme production and development, as well as overall channel management, which includes programming strategy, scheduling, promotions and on-air creative development. She also was responsible for the network's marketing efforts, including franchise, affiliate and off-air promotions marketing. Besides, she was also responsible for the day-to-day operation of the games and sports channel for kids, Nickelodeon GAS.

During her stint as the exec VP and GM, Nickelodeon has been top-rated among all basic cable networks for more than seven consecutive years.

Zarghami began her career with Nickelodeon 17 years ago, rising through the ranks to play an instrumental role in the company's marketing partnerships, initiatives and growth, including the launch of Nickelodeon UK in 1993 and Nick at Nite's TV Land in 1996.

After being appointed as GM in 1996, she helped launch all of Nickelodeon's major dayparts, including the preschool block Nick Jr, SNICK (Saturday Night Nickelodeon), Slime Time Live and TEENick. Recently, Zarghami introduced several new hit shows to the Nickelodeon schedule, including the The Adventures of Jimmy Neutron, Boy Genius, The Brothers Garcia, Dora the Explore and The Fairly OddParents.

Zarghami also can be credited for adding several critically acclaimed original series to the network, including the number-one kids' show and pop culture phenomenon, SpongeBob SquarePants, Little Bill and Rocket Power 

She also directs the network's support of company-wide initiatives, including The Big Help and the Kids Pick the President Campaign. Zarghami resides in New York City with her husband, George, and two sons, Liam and Ethan.