Television

TVPlayer adds Aaj Tak to its Desi pack

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MUMBAI: Aaj Tak, the number one Hindi News channel in India, is the latest channel to join the DESI pack on TVPlayer.

The launch of Aaj Tak on TVPlayer will enhance its channel reach via multi-platform viewing opportunities across web, mobile and tablet, making the channel available to a wider audience of the Indian population residing in the UK.

Aaj Tak was launched in India in December 2000 as a 24-hour Hindi News channel, which coversIndia with insight, courage and plenty of local flavors. Within 6 months of its launch, Aaj Takemerged as India's number one news channel. Beginning with an impressive connectivity of 5.2 million homes when launched, Aaj Tak today boasts of a reach of over 50 million homes and a channel share of more than 55% among the news channels. Its unique style of passionate storytelling and live coverage has become its hallmark.

Aaj Tak telecasts programmes viz Dharam, Movie Masala, Mumbai Metro, Seedhi Baat, Saas Bahu aur betiyaan etc.  The editorial panel of Aaj Tak includes many renowned journalists including Anjana Kashyap, Shams Tahir Khan, Sweta Singh,Punya Prasun Vajpayee and many more.

Speaking on the occasion India Today Group Digital COO Salil Kumar said, "It is great to expand our offering on to a new OTT/ IPTV platform in the United Kingdom. This partnership will engage more audiences globally. "

TVPlayer platform manager Lewis Arthur says, "Our Desi pack has been an incredible success since it launched this year; its content often representing over 10 per cent of all total viewing, in any given day.  Our new partnership with India Today means that we have topical and breaking news from Aaj Tak, further strengthening our overall channel offering."

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