MUMBAI: In its bid to boost its programming assets and subscriber reach, Comcast is all set to acquire TechTV, next month.

Cable television major will merge Paul Allen's computer-info channel with it's fledgling G4 channel.

Report in Variety indicated that the deal is likely to be worth around $300 million.

The merger of G4 and Tech TV is intended to combine the best original programming of each into a new tech-savvy, videogame-focused network reaching around 45 million, say the reports.

G4 currently claims 12.5 million, nearly 10 million of which overlap with Tech TV's roughly 43 million base. The deal will be a welcome cash infusion for Allen's investment vehicle Vulcan Ventures, which is currently grappling with unprofitable stakes in Charter Communications and DreamWorks.

The reports indicate that the merged network will be targeted to the highly desirable male 18-34 demo.

EchoStar, a satellite distributor owned by Charlie Ergen, still retains a 10 per cent stake in TechTV, which Comcast is also negotiating to buy out.