Scope for BTVi & two channels in biz genre, says Megha Tata

MUMBAI: While assessing business news viewership to be less than one per cent of the 183-million television viewing homes, BTVi aims to be among the top three channels as it grows two and a half times in six months flat.

Business Television India (BTVi) will complete a year in August 2017 and its hard work seems to have catapulted its ratings on the BARC India charts. It claims to have doubled its Twitter following in a year.

BTVi's focus continues to be the main metros, where English business news consumption is on a higher side. The channel plans to strengthen its sales team by hiring some more senior executives in Mumbai, Delhi and south India. Recently, BTVi hired Shilpa Shetty and Seema Pisharody and made their revenue and strategy teams stronger.

BTVi COO Megha Tata said, “The business news genre is very small -- probably be less than a per cent, and there is space for three business channels to survive, eventually."

Talking about the growth of genre and BTVi as a channel, she said: “The genre has grown by about 104 per cent in the last 5-6 months, but BTVi has grown by 240 per cent, This growth is primarily owing to the content we are airing, is connecting well with the viewers." Says Tata: "We are planning to increase our ad rates soon.”

Talking about BTVi shows and their success, Tata said, “We have had some early wins, which are showing a positive trajectory. Shows launched recently are ‘Call BTVi’ and ‘Financial Planner’, of which the former got a very good response from across the country. We have almost about hundred calls waiting everyday -- an indicator that people are watching our channel."

"We are planning to launch more show in the coming months," she added. “Our sales team is in the process of getting more advertisers on board," Tata said.

BTVi recently stepped into the digital space by launching a mobile version of the channel and a website. It remains to be seen how the business strategy of the business channel works in the coming months.

Also Read :

BTVi hires Times's Shetty & CNN IBN's Pisharody, strengthens rev & strategy team

BTVi's 'Women Mean Business' from 17 June

BTVi unveils new brand positioning

Times' Anuj Katiyar joins BTVi, aims at impactful content & strategic mktg (updated)

Latest Reads
FIFA legal action against BeoutQ for WC piracy

MUMBAI: FIFA will be taking legal action against Saudi Arabia-based BeoutQ, a pirated TV service operating in the Middle East and North Africa (MENA), which continues its illegal piracy of 2018 FIFA World Cup broadcasts, according to an official statement, carried by the Saudi Press Agency (SPA)....

Television TV Channels Sports
Viacom18 launches Colors Tamil HD in Singapore on Star Hub

After entering the Tamil GEC market, Viacom18, one of India’s largest entertainment conglomerates, has launched Colors Tamil HD on Star Hub, (channel no. 132) in Singapore.

Television TV Channels GECs
Zee Café, BBC Worldwide launch second season of premium British dramas

Zee Cafe has partnered with BBC Worldwide to once again entertain Indian audiences with premium British dramas.

Television TV Channels English Entertainment
Zee Tamil’s Sembaruthi completes 200 episodes!

Leading Tamil General Entertainment Channel (GEC) – Zee Tamil has been at the forefront of quality content across genres that caters to the diverse entertainment needs of Tamil audiences across the world.

Television TV Channels Regional
Zee Telugu Announces World Television Premiere of Sai Pallavi and Naga Shaurya Starrer Kanam

Weekend plans just got better with Zee Telugu’s horror World Television Premiere, Kanam, to your home screens on Sunday! From the Abhinetri-famed director A L Vijay, Kanam is a supernatural tale which blends elements of revenge and horror to give the audiences a spine-chilling experience. The film...

Television TV Channels Regional
BARC week 27: Sony sports cluster captures all top five slots

MUMBAI: The 2018 FIFA World Cup Russia continues its strong run for football viewership in India in its fourth week and guided Sony Pictures Network (SPN) India’s sports cluster to obtain all top five positions in the BARC all India ratings.

Television TV Channels Sports
Three channels each from SPN, Star India among top 10 in across genres

There were three channels each from Sony Pictures Network India (SPN) and Star India in Broadcast Audience Research Council of India (BARC) list of top 10 channels across list for week 27 of 2018 (Saturday, 30 June 2018 to Friday, 6 July 2018, week under review or consideration).

Television TV Channels Viewership
Sun TV notices downfall in gross viewership in BARC week 27

Star continues to rule the south regions – Malayalam and Telugu channels Asianet and Star Maa and has also gained second position in the Tamil region pushing behind Zee to the third position in Broadcast Audience Research Council ratings for week 27

Television TV Channels Viewership
BARC week 27: Aaj Tak continues to dominate Hindi news genre

The Broadcast Audience Research Council data for week 27 shows Aaj Tak dominating in Hindi news genre whereas ABP News found itself at second position in Hindi news (R). Republic TV continued to dominate the English news market.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories