MUMBAI: Robert Chua has been appointed to the advisory board of the Rose d'Or, the world's premier festival for television entertainment. The Rose d'Or advisory board is composed of industry leaders and is chaired by Old Vic Theatre London executive director David Liddiment.
 
 
Chua is one of the great pioneers of television in Asia and is a founder of China Entertainment Television (CETV) which he recently sold to Time Warner and TOM Group (owned by Hong Kong's richest tycoon Li Ka Shing). With 40 years of broadcasting experience involving all aspects of television production and distribution, Robert Chua is currently focused on producing formats and on the development of interactive content as he trial runs Asia's first 24 hours Interactive TV Channel over HK Cable (680,000 households), informs an official release.
 
 
The Rose d'Or Festival is the pre-eminent media industry event for the development of editorial and business strategy and identification of trends across all distribution platforms. Chua's appointment to the board signals the continued expansion of the Rose d'Or Festival into Asian markets.

" We are delighted to announce this appointment" said Georges Luks, Rose d'Or CEO "Robert Chua's unique expertise in the fast changing Asian market will add a valuable new dimension to the editorial and business focus of the Rose d'Or Festival and its Advisory Board."

Chua added, "I am honoured to join the Rose d'Or Advisory Board. The Rose d'Or is the worlds most prestigious and dynamic television festival. I look forward to creating and sharing a rigorous focus on Asian business opportunities with the Board and with the Delegates of the Rose d'Or."

The Rose d'Or Festival for entertainment television programming runs 3 May to 8 May 2005, in Lucerne, Switzerland.