Television

Republic World app to be launched soon, says Arnab Goswami

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MUMBAI: The unstoppable Arnab Goswani’s RepublicWorld app is expected to make its appearance in four to seven weeks.

Earlier, Republic TV's founder editor Arnab Goswami had formally announced the unveiling of its digital cousin --Republicworld.com - on 7 July. This was confirmed by Goswami at session at Vidnet 2017.

The app is aimed at changing the look of news apps by other groups. The design and the look ofrepublicworld.com is very clean and visual heavy with news being segregated under various sections right from general news to politics to sport to lifestyle to tech to entertainment. Visitors can also watch Republic TV’s shows such as Arnab’s Sunday debate, The Anupam Kher show, R.Access, Patriot, and the new one: The Nation Wants to Know.

Furthermore, the reader can customise the language for the site, according to his preferences. Tamil, Telugu, Hindi, English Gujarati, Kannada, Malayalam, Marathi, Bengali, and Odiya are the options given to him.

Republicworld has been able to offer that wide a range of thanks to its partnership with various media houses with eight of them being specifically with digital outlets. The media partners include Business World, OTV, Sambad, News Live, Niyomiya Barta, North East Live, Punjab Kesari, Aajkaal, S Newz, Dainik Bhaskar, Nirmana News, Kashmir Monitor, Lokmat, Vikatan TV, Polimer, Asianetnews.tv, Asianet News, Kannada Prabha, Suvarna News, News Mobile.in; across India and the community partners include tripoto.com, RSJ, LBB.in, yourstory.com, digit.in, and AutoX.

Additionally, what strikes one is the experimentation that is being attempted on republicworld.com in the form of the handful of 360-degree videos that have been put out on the site. Republic's video content is being streamed in HD with the app slated for a launch in the next three weeks. It will feature long-format live and VoD content in the form of vertical videos, especially created for mobile audience as reported by indiantelevision.com on 30 June.

As Republic TV CEO Vikas Khanchandani had said: “Innovation is very critical to succeed. We were clear that we want to differentiate. Look at the digital success and traditional success stories. Often, one of the primary reasons behind the triumph is technology, which is as important as content. Also, one needs to understand the consumer and the journey across platforms. Therefore, it's critical to make sure that you are able to draw up a strategy that gives you maximum reach.”

Republicworld.com COO Jay Chauhan had added: “In the digital content space, there is no dominant global player operating out of south Asia, and that’s a big opportunity for us. Republicworld.com is at the intersection of content and technology, so we will keep pushing the boundaries of what’s possible to constantly engage and improve upon the user experience."

On the technology front, RepublicWorld has tieups with American and Canadian companies. Pierre Friquet (VR director/ writer/ consultant) from Canada and Ando Shah (founder & CEO at Tesseract) from San Francisco trained its producers for a month to shoot content in VR.

Also read:

Arnab stomps into digital space with republicworld.com

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