MUMBAI: B.A.G Films and Media Limited has announced the appointment of Rajesh Jathar as regional head (corporate advertising sales, West and South) of its broadcasting arm News 24.

On the new appointment, B.A.G. MD Anurradha Prasad said, "We are confident that Jathar vast and varied experience in the field of media and entertainment would add to the growth of the company."

Jathar has more than 14 years of experience in both print and television advertising sales. Prior to B.A.G., he was working with NDTV Media. He has also worked with Zee, the TV Today group and Hindustan Times, at various positions.