MUMBAI: The Mumbai based Entertainment Network Ltd, which runs radio stations under the brand name Radio Mirchi will be available on a common frequency 98.3 FM, with effect from 1 August.

At present, the brand which operates in Pune, Indore and Ahmedabad are not yet part of the common frequency network.With this, Radio Mirchi, which launched its radio operations on different frequency in Hyderabad 95 FM, Bangalore 93.3 FM and Jaipur 105 FM, will all shift on 98.3 FM, according to a press statement.

Radio Mirchi, which is heard in metro cities; Delhi, Mumbai, Kolkata and Chennai are already running on 98.3 FM.

Earlier this year, the private radio FM operators had made a presentation to the information & broadcasting ministry seeking permission to switch over to a common frequency, per operator, across markets.

According to Entertainment Network (India) LTD MD and CEO, “Operating from a common frequency will provide us with the benefit of building the brand in a consistent manner and help make our communication more effective, across cities.

"Moreover, listeners frequently on the move too can get their daily dose of Radio Mirchi while travelling inter city (between Bangalore, Chennai, Hyderabad, Delhi, Mumbai, Chennai and Kolkata).”

Radio Mirchi airs hits in contemporary music, city happenings, Bollywood gossip, special interviews, exclusive film promotional tie-ups and lots more.