MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced the inauguration of the world’slargest digital media services cloud– True North. The 24x7x365 Global Content Operations Hub spread across 100,000 square feet, manages over 300,000 hours of content, over 100 TV Shows a day and is the Digital Backbone for Over 200 TV Channels.
 

True North is built on a 17 Giga bit media networkand powers CLEAR, PFT’s Media ERP platform. True North is a Digital Media Services Cloud doing Unified Transcoding, Preparation, Packaging and Delivery.

“True North is where our technology and talent comes together to create innovative solutions for our clients. As a global operations hub, True North will add to the already existing 300,000 hours of content under our management, which has led to a robust growth of 300% over the past three years for PFT. True North is a confluence of many things. It is a Digital Lab for Cinema. It is a Production Hub for TV. True North will enable the future today, said Ramki Sankaranarayanan, Founder, President & CEO, Prime Focus Technologies.

Why True North: The compass always points to True North, the geographic North Pole. It stands for “Absolute”, “Unambiguous” and “Certainty” just like PFT’s solution, CLEAR.