Pakistan allows private local channels to air 6% Indian content

Pakistan allows private local channels to air 6% Indian content

6% Indian content

MUMBAI: Maybe this should be termed as something being better than nothing. Even as Pakistan refuses to relent on its ban on Indian television channels, it has allowed its local channels to air six per cent Indian content and four per cent English content during daily transmissions.

The channels allowed foreign content are Geo News, Geo Entertainment, ARY One, ARY Digital, Indus Plus, Indus Vision, Hum, DM Digital, Rung TV, Dhoom, TV One, Aaj, TV 2Day and N-Vibe, Pakistan's "The Post" newspaper quoted minister in charge of the cabinet division, Maj (retd) Zulfiqar Ali Gondal as telling India's northern neighbour's parliament.

"The Post" quoted Gondal as saying on behalf of Pakistan's broadcast regulator --- Pakistan Electronic Media Regulatory Authority (Pemra) --- "that necessary action would be initiated to include 20 per cent Pakistani content on multinational channels."