MUMBAI: It was a historic election, one that threw up a clear mandate after several years of coalition governments at the centre. And just like the result of the elections which saw a clear winner, amongst English TV News viewers the winner continues to be Times Now.
TIMES NOW has been the number one choice in election week and on Counting Day, the 16th of May. Viewership data released by TAM shows TIMES NOW far ahead of its competitors with 908 Gross TVTs and 45% of the share (Source: TAM All Indian 1 mn+ TG CSM 25+AB) which is greater than the share of both NDTV and CNN-IBN put together.
During Prime Time, the viewership surges further ahead with TIMES NOW recording 251 Gross TVTs and registering 51% share. TAM data also shows TIMES NOW as the channel of choice during the entire Election week registering 35% viewership share
This year TIMES NOW led election coverage by changing the paradigm of News Coverage, introducing technological innovations like the Hologram which saw reporters beamed directly into studio and Augmented Reality based 3D graphics; combined with the depth of experience provided by TIMES NOW’s expert panel and voices of guest speakers across the political spectrum.
TIMES NOW Editor–in-Chief Arnab Goswami says “This is one of the biggest margins of victory for any news channel on election day. Clearly it reaffirms the faith the viewers have in TIMES NOW. This election we have also pioneered the use of innovative technologies like Holograms and Augmented Reality to provide viewers with a never before experience.”
"Our content, technology, presenters and sets were simply superior. The drama of the momentous day was best captured on Times Now. Over 50% share during prime time meant more viewers spent more time with us." said M.K. Anand, MD & CEO, Times Television Network.
With this clear win on Result Day and during Election week TIMES NOW has once again shown that when it comes to News there is only one channel that India tunes into.
GROSS TVTS (RESULT DAY) [Source: TAM All Indian 1 mn+ TG CSM 25+AB]
TIMES NOW 908, IBN 517 NDTV 263; ; HT 204; NEWSX 105
ALL DAY SHARE (RESULT DAY[Source: TAM All Indian 1 mn+ TG CSM 25+AB]
TIMES NOW 45%, IBN 25% ; NDTV 13%; HT 10%; NEWSX 5%
GROSS TVTS COUNTING DAY PRIME TIME (RESULT DAY)[Source: TAM All Indian 1 mn+ TG CSM 25+AB]
TIMES NOW 253, IBN 81; NDTV 75; HT 61; NEWSX 11
COUNTING DAY PRIME TIME (RESULT DAY)[Source: TAM All Indian 1 mn+ TG CSM 25+AB]
TIMES NOW 51%, IBN 16 % ; NDTV 15%; HT 12%; NEWSX 2%
COUNTING HOURS 8am-12NOON [Source: TAM All Indian 1 mn+ TG CSM 25+AB]
TIMES NOW 48%, IBN 27%, NDTV 11%, HT 5%, NEWSX 8%
GROSS TVTS COUNTING HOURS 8am-12NOON [Source: TAM All Indian 1 mn+ TG CSM 25+AB]
TIMES NOW 244, IBN 139; NDTV 57; HT 28; NEWSX 40
ELECTION WEEK; WEEK20 [Source: TAM All Indian 1 mn+ TG CSM 25+AB]
TIMES NOW 35%, IBN 27%, NDTV 14%, HT 12%, NEWSX 11%
GROSS TVTS ELECTION WEEK; WEEK20 [Source: TAM All Indian 1 mn+ TG CSM 25+AB]
TIMES NOW 2110, IBN 1629; NDTV 825; HT 744; NEWSX 678