NewsX launches its biggest campaign to unearth non-performing assets

MUMBAI: NewsX has launched India's biggest investigation into Non-Performing Assets (NPAs) by kicking off a 100-day campaign to help strengthen India's financial backbone by weeding out non-performing assets that are weighing down on banks.

The channel is committed to dig out details of such assets every day for the next 100 days to enable the country to get a comprehensive picture on what is a pressing national issue involving crores of rupees. In fact, India's total NPAs amount to over Rs 8 lakh crores, which roughly translates to INR 6,400 for every man, woman and child in the country.

NewsX has based its campaign on its access to an exhaustive list of Non-Performing Assets (NPAs) of 2016. The list is over 200 pages long and contains names, addresses and loan amounts of 1,406 companies involving thousands of crores of rupees, which were given by banks and never recovered.

Based on this list, NewsX has started a detailed investigation made possible by a special team.  The team launched systematic checks on addresses corresponding to firms mentioned in the list and unearthed a web of fake addresses, empty buildings and closed shops with locals confirming they were not aware such companies even existed. NewsX also tried contacting banks that have been ?duped? by defaulters in the NPAs list; however, there has been no response on this from the banks.

The investigation so far has been as riveting as it is serious. Reiterating India's commitment to clean up the system, NewsX seeks to turn this campaign into every Indian's fight against corruption. The channel has appealed to all Indians to join its mission to purge the country?s economy by launching a collective effort to force banks to break their lethargy and make aggressive attempts to recover such dues.

NewsX hopes the campaign will be a reason for employees, bankers and chartered accountants to expose anomalies in systems, emphasising on the protection entitled to them under the Whistle Blowers Protection Act, 2011.

The campaign also seeks support from every Indian to contribute towards creating a system that will not allow defaulters to go unchallenged for long time lengths that allow them to maintain lavish lifestyles on money put into banks as savings and pensions.

Voice your opinion on the campaign using the following hashtag: #NPAFilesonNewsX

Latest Reads
Don't just believe in passive communication: BTVI's Anuj Katiyar

It’s been two years since BTVI has come into the English business news picture. A tough nut to crack, the channel has been at it by first challenging the incumbents and later by revamping itself to suit the new generation of business news viewers.

Television TV Channels News Broadcasting
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People
Eros Now's Smoke MIPCOM screening gets packed house

A packed house turned up to watch Eros Now’s premier of its original Smoke at the Verriere Californie in the famed Palais des Festivals in Cannes, France on 15 October 2018.  The shortened  20 minute version of the 45 minutes per episode had you gripped right from the first frame which showed the...

Television TV Shows Drama Series
Sun TV, Star Maa only non-Hindi GEC channels in across genre list

For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.

Television TV Channels Viewership
Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories