MUMBAI: Country’s premium Hindi News channel News Nation has once again embarked on a brand campaign. The activity will start with a burst on top radio stations across the country. The theme of the campaign is to empower and educate people to take their own informed decision at the ballot box for Lok Sabha election 2014.
The target audience of the campaign is youth and decision making audience who want to bring a change in the society. The campaign will start form 3rd March’14.
Speaking of the campaign Mr. Shailesh Kumar, CEO & Editor in Chief said, “Radio is one of the popular mediums which address our target audience. Our creative conveys the significance of empowerment and informed decisions at the onset of the most important democratic process…Lok Sabha Elections 2014”
It may be noted that News Nation which celebrated its 1st anniversary on 14th Feb’14 has walked up the ladder of ratings and is well placed in the Hindi News genre. News Nation had decided to make itself a reporter led channel with extensive field reporting. The channel has gradually emerged as a serious player with pure news content and traditional style of presentation.
Mr. Abhay Ojha, Sr. VP- Sales & Marketing said “Radio was one of mediums which were used in our launch campaign; the current campaign is aimed to act as reminder of the values of News Nation. This is the most appropriate time for the activity as general elections are close by.”
News Nation today is available on DTH platforms like Tata Sky (LCN-472), Airtel DTH(LCN-294), Dish TV(LCN-568), Videocon D2H(LCN-304),DD Free Dish (LCN-59) apart from all major MSOs/LCOs across the country like DEN, Hathway, GTPL, Fastway, Digicable, Siti Cable, In-digital etc.