Television

News Nation readies second channel launch as it celebrates first anniversary

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/02/14/news_nation.jpg?itok=iA8gh5yC

MUMBAI: As the country heads into general elections, there’s a regional Hindi news channel being added.

As it celebrates its first anniversary today, News Nation, a national Hindi news channel, has geared up to enter the regional news channel space with the launch of a channel for the states of Uttar Pradesh and Uttarakhand.

News Nation’s news channel for Uttar Pradesh and Uttarakhand is all set to be launched on 19 February. The new channel already has 200 employees on board. The dry runs of the news channel are on but the name of the channel has not yet been disclosed.

The Uttar Pradesh/Uttarakhand channel will operate from two main offices in Lucknow and Dehradun and have bureaus in 10 other cities, including in Varanasi, Jhansi, Meerut and Agra.

News Nation’s Senior Editor Ranjeet Kumar will be the editorial head of the Uttar Pradesh/Uttarakhand channel.

The channel on the launch day will be available to all cable TV viewers in the two states as well as to subscribers of DTH television service provider Freedish.

News Nation has invested almost Rs 50 crore in its second news channel. A marketing campaign for the new channel, like in the case of News Nation, will follow a month after the launch.

The new channel will initially be free of advertisements. “We have a rule that we let the people sample the content we have, get the ratings and then reach out to advertisers,” says News Nation CEO and Editor-in-Chief, Shailesh Kumar.

The programming of the channel will be youth focussed. The vibrant colours of the two states will reflect in the logo as compared to the neutral logo of the national channel.

The Uttar Pradesh/Uttarakhand news channel will not have the usual programming focussed on entertainment, crime and astrology. The channel will have hard news but minus any sensationalism. “You can compare News Nation to any international channel,” says Kumar buoyantly.

The network has ambitious plans to expand its presence in the country. “We are currently studying markets to identify areas that are lacking good quality news channels and after that we will choose our locations,” says Kumar. He also added that there is no restriction on staying just in the Hindi Speaking Market (HSM).

According to TAM data provided by the channel, News Nation has garnered an average of 68 TVTs between weeks 3 and 6 for CS 15+ age group in the HSM.

News Nation is looking at signing annual advertisement deals with various clients before the election season sets in. Currently, it only has four to five minutes of advertising per hour.

After having built a credible space for itself within a year, News Nation is optimistic that its first regional channel will also achieve similar success.

“The road for us was not easy as this is an extremely cluttered genre. We clearly understood that there was a need for a Hindi news channel which was aggressive yet relevant, a channel based on pure news content yet blooming with new ideas and therefore, we came up with News Nation and within months of its launch it crossed over its competitors in terms of ratings,” says Kumar.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/bhaubali.jpg?itok=JdvMWerO
Colors to air animated series 'Baahubali: The Lost Legends'

Colors has announced the acquisition of the broadcast satellite rights to the animated series spin-off called, Baahubali: The Lost Legends.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/Sun-Tv.jpg?itok=tl1b2slc
Sun TV regains top spot across genres as IPL 10 comes to a close

BENGALURU: As IPL 10 came to a close, the Sun TV Networks' Tamil flagship GEC Sun TV regained its top spot in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre: All India (U+R): 2+ Individuals in week 20 Saturday, 13 May 2017 to Friday, 19 May 2017.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/nadiu.jpg?itok=RyA5CSpc
DD committed to truthful information & wholesome entertainment: Naidu

Information and Broadcasting Minister M Venkaiah Naidu today said yjr Government planned to enhance the reach of Doordarshan FreeDish by distributing Free DD direct-to-home boxes in remote and interior areas of the country through State Governments, especially in the LWE impacted areas.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/V-naidu.jpg?itok=ETtaGQq9
National sports meet to see participation of government and sports persons

NEW DELHI: A day-long Conclave is to inaugurated by Information and Broadcasting Minister M Venkaiah Naidu tomorrow (28 May 2017) to discuss ways in which India can become a sports superpower. Organised by Doordarshan Sports, the meet being held at the Central Production Centre of Doordarshan in...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/Sun%20Tv-Story.jpg?itok=vogrMKBD
Sun TV fiscal 2017 numbers grow

BENGALURU: Sun TV Network Limited (Sun TV) reported improved numbers across all important parameters for the year ended 31 March 2017 (FY-17, current year, fiscal) as compared to the previous year (FY-16). Sun TV reported 8.1 percent higher consolidated total income in the current year at Rs 27,...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/Untitled-1.jpg?itok=8pFkg8Sb
Shashi Tharoor files defamation case against Arnab Goswami's Republic

NEW DELHI:On Friday, the Delhi High Court gave some relief to Republic TV’s Arnab Goswami in a case of IPR theft filed by Times of India group, but was petitioned by Congress leader and Thiruvanthapuram MP Shashi Tharoor who filed a defamation case against Goswami and his Republic. Tharoor in the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/BARC-03-Story.jpg?itok=4eKFNTjN
English TV news channels to return to BARC fold from midnight 26 May

MUMBAI: There’s another twist in the tale of the story of the ratings of news television channel debutante Republic TV. The five English TV news channel members of the News Broadcasters Association (NBA) of India, which had stripped their signals of Broadcast Audience Research Council’s (BARC’s)...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/aaj-tak.jpg?itok=Wg0-hYsO
TV Today numbers up

TV Today Network Limited (TVTN) reported greatly improved consolidated results for the year ended 31 March 2017 (FY-17, current year). The Arun Purie controlled company’s consolidated profit after tax (PAT) increased 60.7 percent to Rs 991.13 million (15.7 percent margin of Total Income) as...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/eat.jpg?itok=ag7vlImH
Colors Infinity introduces a special programming slot for non-fiction format 'Eat at 8'

Colors Infinity brings to its viewers a big fat culinary treat with a fresh new segment called Eat at 8, which is all set to get your mouth watering! With shows like Come dine with me – Couple Series 3, Junior Bake-Off and My Kitchen Rules, tempting viewers with delectable food presentations, Eat...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories