Television

News Nation readies second channel launch as it celebrates first anniversary

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/02/14/news_nation.jpg?itok=iA8gh5yC

MUMBAI: As the country heads into general elections, there’s a regional Hindi news channel being added.

As it celebrates its first anniversary today, News Nation, a national Hindi news channel, has geared up to enter the regional news channel space with the launch of a channel for the states of Uttar Pradesh and Uttarakhand.

News Nation’s news channel for Uttar Pradesh and Uttarakhand is all set to be launched on 19 February. The new channel already has 200 employees on board. The dry runs of the news channel are on but the name of the channel has not yet been disclosed.

The Uttar Pradesh/Uttarakhand channel will operate from two main offices in Lucknow and Dehradun and have bureaus in 10 other cities, including in Varanasi, Jhansi, Meerut and Agra.

News Nation’s Senior Editor Ranjeet Kumar will be the editorial head of the Uttar Pradesh/Uttarakhand channel.

The channel on the launch day will be available to all cable TV viewers in the two states as well as to subscribers of DTH television service provider Freedish.

News Nation has invested almost Rs 50 crore in its second news channel. A marketing campaign for the new channel, like in the case of News Nation, will follow a month after the launch.

The new channel will initially be free of advertisements. “We have a rule that we let the people sample the content we have, get the ratings and then reach out to advertisers,” says News Nation CEO and Editor-in-Chief, Shailesh Kumar.

The programming of the channel will be youth focussed. The vibrant colours of the two states will reflect in the logo as compared to the neutral logo of the national channel.

The Uttar Pradesh/Uttarakhand news channel will not have the usual programming focussed on entertainment, crime and astrology. The channel will have hard news but minus any sensationalism. “You can compare News Nation to any international channel,” says Kumar buoyantly.

The network has ambitious plans to expand its presence in the country. “We are currently studying markets to identify areas that are lacking good quality news channels and after that we will choose our locations,” says Kumar. He also added that there is no restriction on staying just in the Hindi Speaking Market (HSM).

According to TAM data provided by the channel, News Nation has garnered an average of 68 TVTs between weeks 3 and 6 for CS 15+ age group in the HSM.

News Nation is looking at signing annual advertisement deals with various clients before the election season sets in. Currently, it only has four to five minutes of advertising per hour.

After having built a credible space for itself within a year, News Nation is optimistic that its first regional channel will also achieve similar success.

“The road for us was not easy as this is an extremely cluttered genre. We clearly understood that there was a need for a Hindi news channel which was aggressive yet relevant, a channel based on pure news content yet blooming with new ideas and therefore, we came up with News Nation and within months of its launch it crossed over its competitors in terms of ratings,” says Kumar.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/24/doordarshan800.jpg?itok=u5NwmANY
Urban areas dominate DD viewership: Zapr

MUMBAI: Once the sole television provider in India, Doordarshan (DD) has survived the onslaught of television privatisation over decades. TV analytics conducted on DD channels provide insights into its diverse content across sports, Hindi entertainment and news and how the broadcaster is still...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/24/poker2_0.jpg?itok=yf0oPPVf
Guest Column: Online poker the next big wave in digital

With poker’s popularity having touched heights in the US, the UK, China, and other European nations, the card game online has also begun to gain immense traction in India. People in India have begun to recognise poker as a skilled-based game. This is one of the major reasons why a large number of...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/24/newsx_0.jpg?itok=__V4npdX
NewsX launches its biggest campaign to unearth non-performing assets

NewsX has launched India's biggest investigation into Non-Performing Assets (NPAs) by kicking off a 100-day campaign to help strengthen India's financial backbone by weeding out non-performing assets that are weighing down on banks.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/24/btvi.jpg?itok=zk9pLhf1
Shaping the future of Information and Entertainment industry at magnetic maharashtra, exclusively on BTVI

The State government’s initiative ‘Magnetic Maharashtra Convergence Summit 2018’ held recently in Mumbai, showcasing progress of Maharashtra, witnessed participation from major players and Indian companies. The summit focussed on building the state economy with a total committed investment of Rs12...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/bbc.jpg?itok=9DZqDrRf
BBC News invests in VR documentary series

Hotly tipped as one of the digital trends to look out for in 2018, virtual reality (VR) has made significant steps towards becoming a more integrated offering from BBC News. The BBC is investing in bringing its award-winning journalism to audiences seeking new experiences by launching a VR...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/u-cypher.jpg?itok=2BlC65s-
U Cypher with MTV: a stunnig finale concludes with team yakshas taking the inaugural season's title

Boosting the E-Sports scene in India, the intense, gruelling 34-day U Cypher championship finally ended with team Yakshas bagging top honours. They defeated the Sherdils in a thrilling match that went into overtime

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/phero.jpg?itok=fVblOXVn
Sony SAB launches Saat Phero Ki Hera Pherie

‘Men are from Mars and Women are from Venus’ is not just a famous book title but has become a catchphrase which truly illustrates the behavioral differences between men and women. The two genders can be poles apart in the way they think or emote. Sony SAB’s new show Saat Phero Ki Hera Pherie...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/Untitled-1.jpg?itok=-HY_PRCd
Crime reality shows maybe doing more harm than good

The darker genres of storytelling such as thriller, crime and horror have hooked viewers for years. Though at times gory, viewers gulp down crime stories if they are crafted with an element of fun. But a rise in criminals imitating scenes from shows has led people to blame both Bollywood and TV...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/chrome.jpg?itok=TMMjv7Nc
Chrome DM bags election count and analysis forthe upcoming elections in Meghalaya,Tripura, Nagaland

Chrome Data Analytics and Media – India’s largest primary research and data analytics company – has bagged the tender for covering and analysing the counting of polls in the North-Eastern states of Meghalaya, Tripura and Nagaland for the Doordarshan channel. This marks the foray of the company in...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories