Television

News Nation readies second channel launch as it celebrates first anniversary

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/02/14/news_nation.jpg?itok=1Q9DkSIW

MUMBAI: As the country heads into general elections, there’s a regional Hindi news channel being added.

As it celebrates its first anniversary today, News Nation, a national Hindi news channel, has geared up to enter the regional news channel space with the launch of a channel for the states of Uttar Pradesh and Uttarakhand.

News Nation’s news channel for Uttar Pradesh and Uttarakhand is all set to be launched on 19 February. The new channel already has 200 employees on board. The dry runs of the news channel are on but the name of the channel has not yet been disclosed.

The Uttar Pradesh/Uttarakhand channel will operate from two main offices in Lucknow and Dehradun and have bureaus in 10 other cities, including in Varanasi, Jhansi, Meerut and Agra.

News Nation’s Senior Editor Ranjeet Kumar will be the editorial head of the Uttar Pradesh/Uttarakhand channel.

The channel on the launch day will be available to all cable TV viewers in the two states as well as to subscribers of DTH television service provider Freedish.

News Nation has invested almost Rs 50 crore in its second news channel. A marketing campaign for the new channel, like in the case of News Nation, will follow a month after the launch.

The new channel will initially be free of advertisements. “We have a rule that we let the people sample the content we have, get the ratings and then reach out to advertisers,” says News Nation CEO and Editor-in-Chief, Shailesh Kumar.

The programming of the channel will be youth focussed. The vibrant colours of the two states will reflect in the logo as compared to the neutral logo of the national channel.

The Uttar Pradesh/Uttarakhand news channel will not have the usual programming focussed on entertainment, crime and astrology. The channel will have hard news but minus any sensationalism. “You can compare News Nation to any international channel,” says Kumar buoyantly.

The network has ambitious plans to expand its presence in the country. “We are currently studying markets to identify areas that are lacking good quality news channels and after that we will choose our locations,” says Kumar. He also added that there is no restriction on staying just in the Hindi Speaking Market (HSM).

According to TAM data provided by the channel, News Nation has garnered an average of 68 TVTs between weeks 3 and 6 for CS 15+ age group in the HSM.

News Nation is looking at signing annual advertisement deals with various clients before the election season sets in. Currently, it only has four to five minutes of advertising per hour.

After having built a credible space for itself within a year, News Nation is optimistic that its first regional channel will also achieve similar success.

“The road for us was not easy as this is an extremely cluttered genre. We clearly understood that there was a need for a Hindi news channel which was aggressive yet relevant, a channel based on pure news content yet blooming with new ideas and therefore, we came up with News Nation and within months of its launch it crossed over its competitors in terms of ratings,” says Kumar.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/alibaba.jpg?itok=l-4J-9ON
Alibaba starts Olympic run with a multi-billion $ sponsorship deal

Chinese e-commerce giant Alibaba Group yesterday started its Olympic run by signing a multi-billion dollar multi-year deal with the International Olympic Committee (IOC) to become the official `Cloud Services’ and `E-commerce Platform Services’ partner, as well as a Founding Partner of the Olympic...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/pesha-bajrao.jpg?itok=ciXGnCnZ
Sony Entertainment launches historical series 'Peshwa Bajirao'

MUMBAI: Sony Entertainment Television is bringing to television viewers the glorious life of India’s only undefeated warrior/commander -- Peshwa Bajirao, his unconventional ways, his principles in life, his passion and his ideologies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/NP-SINGH-DANISH-KHAN-800x800.jpg?itok=X4ORURUi
Sony Entertainment TV plans to expand its early prime time to 6pm

MUMBAI: With the launch of its new offering Peshwa Bajirao, Sony Entertainment Television has entered the 7.30 pm time slot. The channel has expanded its prime time to 7.30pm, and plans to expand it further to 6pm time band in coming 12-18 months. Speaking to Indiantelevision.com, Sony Pictures...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/miss%20%281%29_1.jpg?itok=x_7NkjRo
Miss Universe 2016 to air on Zee Café live from Philippines

After the success of stunning events such as Miss World 2016 Live and Victoria’s Secret Fashion Show, Zee Café, the ultimate English GEC brings to its viewers yet another -global event, Miss Universe Live this January, 2017.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/naagin%20%281%29.jpg?itok=dmJsHL_0
Colors leads the BARC week 2 Hindi GEC (U+R) market

Naagin’s magic continued to make Colors the number one channel in Hindi GEC (U+R) even as Star Plus led the genre in the Urban Hindi GEC market. In Rural Hindi GEC market, Rishtey topped the chart again this week, according to the Broadcast Audience Research Council (BARC) all India data of week 2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/NP%20Singh.jpg?itok=n3sTgiT5
Sony Pictures-Ten Sports deal cleared by CCI

MUMBAI: The Competition Commission of India (CCI) yesterday tweeted its approval to the proposed acquisition of the sports broadcasting business of Ten Sports by Sony Pictures Networks India. Acquisitions beyond a threshold need approval from CCI, which keeps a check on business practices across...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/zindgi%20%281%29_0.jpg?itok=D5hGcSQt
Zee signs four TV-series deal with Eccho Rights

Zee Entertainment Enterprises Ltd. (ZEEL) has signed a deal for four blockbuster television series with the international content distributor, Eccho Rights.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/shantanu%20%281%29.jpg?itok=amxTjuly
Shantanu Gangane leaves Times for Vuclip; will report to Vishal Maheshwari

Times Network’s Shantanu Gangane has resigned as the head of marketing and joined Vuclip as the CMO India. Gangane served his last day on 13 January in Times Network where he was heading the marketing of Times Now, ET Now and Zoom.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/WION%20%281%29.jpg?itok=RBo0kW2A
Zee Media's WION opts for Dalet unified news solution

Computing and creative technologies aid workflow, storage and infrastructure solutions for all aspects of the media and content creation industry. IT solutions providers help with latest computing, networking, media hardware and software to provide the best output.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories