Television

News channels focus on graphics on D-day

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/05/16/full.jpg?itok=i_wqijC7

MUMBAI: At a time when presentation matters as much as content if not more, news channels are leaving no stone unturned to better package their coverage of the elections, ahead of counting day on 16 May. According to insiders, channels are investing close to Rs 1 crore to Rs 1.5 crore in graphics and technology depending on their own internal resources.

?There are two parts to it: pre-counting day and counting day. In the former, you have to effectively cover all constituencies and make people understand while in the latter, the emphasis is on graphics as well as synergy between getting the information and putting it out instantly,? says NDTV CTO Dinesh Singh. Simply put, maximum energy goes into ensuring that data is collected from multiple sources and punched in quickly to be flashed on your TV screens. More precisely, revamping studio sets, making graphics more elegant, and inflating backend support in terms of OB vans, cameras and servers are all part of this exercise.

?Satellites, lease lines or 3G supported systems are used to send pictures and videos from the ground to the studio while historical data is put on air through graphics. This can be done either virtually on a green screen or in a real set with virtual graphics,? says Live India head of technical operations Johnjit Singh Ahluwalia. A case in point is Times Now where one can see editor-in-chief Arnab Goswami, belting out statistics in his swanky new studio with the graphics playing out in front of him. CNN-IBN, on the other hand, has tied up with Microsoft for presenting historical data of more than 60 years.

Speaking of ABP News, the channel put in six months of effort to hire OB vans and extra manpower along with backpack units for larger coverage. New shows have been set up with multi camera facility, apart from extra microphones, cables, connectors and servers. Various mechanisms such as OB vans, leased lines, FTPS and back pack units like Live U and TVU that work on 2G/3G/4G and are equipped with a variety of data cards are used to receive data at the office. ?We also focus on error-free transmission and so far, have achieved it. High end studio cameras are hired with a triax setup for outdoor shoots,? says MCCS marketing manager Vikas Singh.

Network 18 has roped in AC Nielsen as the agency to handle raw counting day data. Planning was done eight months in advance, keeping in mind the pre-polling stage, the polling period, post-polls, counting day, and the results. ?Technology plays a key role in the elections. From programmers to data analysts to statisticians, every specialist plays a key role. But more than playing an individual key role, I think the ability to maximise the relevance of technology and to be able to bring all of them together for a common deliverable is the key for in depth elections coverage,? says CNN-IBN and IBN7 managing editor Vinay Tewari.

NDTV, with a developer team of 21 engineers and around 40 people in the graphics department, started preparations around three months in advance. ?Earlier, counting used to be for three days and now, it starts in the morning and ends in the afternoon so the on-screen graphics need to be attractive and studio swanky,? says Dinesh Singh.

ABP News has divided itself into teams of eight to 10 for production, camera editing, satcom, working for programmes etc. that report to line managers, who in turn report to the main head. Ahluwalia agrees about the importance of technology in election. ?These are crucial five or six hours within which you either swim or sink. Most of the investment goes in the actual coverage from the ground and then on the presentation of that data. With little resource, give high quality,? he says.

The crux of the election is to ensure that you have a good backup for everything in case anything goes wrong. ?At various locations, we have a back up like another OB van or a Live U unit, stand-by cables, camera etc. in case of any equipment failure. We had contemplated each and every aspect of technical failure and have been thus able to avoid that. Equipment redundancies are built at various levels of production and post production, including the programme transmission,? says Vikas Singh. Ahluwalia says that most news broadcasters have seen at least one election that redundancies are built into the system with complimenting hardware, servers and machines to give seamless on-air transmission.

With less than a day to go for counting, channels are all set to turn up some serious heat with not just the information but also the graphics. So, prepare to sit back and enjoy the game...

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/zee.jpg?itok=cSVH9EqA
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/Zee-TV.jpg?itok=lBZaLw5Q
Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/old.jpg?itok=VayqOVWq
No changes in Kannada, Marathi segments in BARC data week 44

In the Bengali space, Colors Bangla and Sony Aath swapped their fourth and fifth positions in BARC data week 44. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. No changes were observed in the Kannada and Marathi segments.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/epic.jpg?itok=YUXKfF_T
EPIC CHANNEL CELEBRATES 4 YEARS OF GENRE DEFINING CONTENT

Launched on November 19, 2014, EPIC celebrates the completion of four years on air, in which it has set aspirational benchmarks for Indian TV content.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/all.jpg?itok=Bl1B0RFF
Celebrating 100 years of Bengali cinema, Viacom18 and Film Heritage Foundation bring the 4th Film Preservation & Restoration Workshop to Kolkata

In line with the centenary celebration of the Bengali Film Industry, and with a purpose to encourage and give an impetus to film preservation and restoration, the 4th edition of Film Preservation & Restoration Workshop India (FPRWI) 2018 was today inaugurated at Kolkata’s Rabindra Sadan.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/vimal.jpg?itok=vZMIDq7y
Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals. The data demonstrates ads that were...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/zee.jpg?itok=A45zgrUK
Zee Anmol back on top of Hindi channels across genres

Zee Entertainment Enterprises Ltd's (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back to second rank in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 45 of 2018 (Saturday, 3 November 2018 to Friday, 9 November 2018, week under review...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/mnx.jpg?itok=kkSouPMq
MNX to premiere supernatural fright flick, ‘Wish Upon’

MNX, the preferred movie channel of the millennials, will premiere, American supernatural horror film, ‘Wish Upon’ for the first time on Indian television.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hk.jpg?itok=_7gx18dv
Hill+Knowlton Strategies India wins communication mandate for Discovery India

After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories