On May 16, on the counting day of the LokSabha Elections, NDTV.com set a new record for the highest traffic on an Indian website, on a single day.
NDTV registered over 13 billion hits in a single day, as per Akamai Technologies, Inc. (NASDAQ: AKAM), the leading cloud platform for media and content delivery to NDTV and almost all other media companies in the country.
Speaking on this, Suparna Singh, Managing Editor and CEO, NDTV Convergence Limited said - "ndtv.com had committed to delivering the fastest results on air and online and we spent months gearing up for what we knew would be unprecedented traffic. Elections is in our DNA and we were determined to give Indian users a seamless, in-depth and complete experience."
Kawaljit Singh Bedi, Chief Technology Officer, NDTV Convergence, said, “We are committed to providing our viewers with real time information be it online or offline. For an event as big as the Election, it was important that our viewers had access to fast, real-time information. During the Election results, we received over 13 billion hits, the highest for any site on a single day in India, and we were able to provide exceptional site performance on web and mobile without any hindrance. This was possible with the support of Akamai as they absorbed 99% of our traffic on to the Akamai Intelligent Platform.”
Sidharth Malik, Managing Director and Vice President, India, Akamai Technologies said “On May 16th, counting day for Indian elections, Indian News sites witnessed the highest ever internet traffic. NDTV partnered with Akamai on this day to provide reliable and scalable solutions to support this high traffic volume. We are happy to report that NDTV got over 13 billion hits across its digital properties that day, which is the highest ever traffic any Indian website has got on a single day. We at Akamai technologies are very pleased to have played a part in providing NDTV with a scalable and robust infrastructure on such an important day for the company"
NDTV also had new records being set for its digital properties including concurrent users hitting an all-time high of over 500,000 users as per Google Analytics. Some other single day statistics as per Google Analytics –
· 11.6 million unique visitors across all platforms, the highest ever in a single day.
· 117.7 million Pageviews across platforms, the highest single day ever
· 19.6 million video streams with an average viewing time of about 9 minutes
· Over 200000 concurrent users watching video on the website
NDTV was also the number 1 app on iOS across all categories in India and the WAP site registered its all-time highest concurrent users further strengthening the group’s belief that India is going to be a Mobile first digital economy