NDTV & Piramal Foundation launch campaign highlighting farmers' issues

MUMBAI: NDTV and Piramal Foundation have started a crusade aiming at highlighting farmer related issues and finding ways to address the severe problem. The campaign - Cultivating Hope - will raise awareness about the adversities faced by farmers in India and find ways to overcome challenges.


The campaign is also supported by Akshay Kumar and will talk about all the problems of the farmers from scarcity of water to lack of education to the severe lack of basic healthcare, especially for women. It will address the situation and find ways to overcome these challenges by adapting to solutions.


NDTV group CEO Vikram Chandra said, “NDTV has always been a frontrunner in highlighting issues that concern our country. Be it related to the environment, or about the education of underprivileged, we have always believed in addressing these social issues that are an obstacle to our development. TheCultivating Hope initiative is yet another endeavour to give our farmers a platform to discuss and address the issues faced by them and help them find solutions. We are hopeful that together with the Piramal Foundation we will be able to not only raise awareness about their adversities but also pave the way forward through viable solutions.”


Supporting the campaign, Akshay Kumar added, “The farmer crisis is the most important issue and we need to address it on high priority. I am glad to be part of this dialogue and am willing to contribute to the cause, to the best of my abilities.”


“Under the given circumstances, it is the need of the hour that we focus our energy on how to find solutions for our farmers and under privileged. Through various initiatives, the Piramal Foundation has focused on providing quality education for children, empowering the young generation to recognise and develop their leadership skills, healthcare for women and access to basic facilities like clean drinking water to villages and midday meals to school children. Through such initiatives, we hope to secure the future of our farmers. I am happy to be associated with NDTV in Cultivating Hope,” added Piramal Group chairman Ajay Piramal.

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