Television

NBCUniversal News Group announces strategic collaboration and investment in NowThis News

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/01/13/Press%203.JPG?itok=AP6lfPs7

NBCUniversal News Group announces strategic collaboration and investment in NowThis News

NEW YORK: The NBCUniversal News Group, one of the most influential and respected news portfolios in the world, and NowThis News, the first exclusively short-form video news network built specifically for mobile and social, have agreed that the News Group will take a minority stake in NowThis News and the two companies will co-produce original short-form news videos to be distributed across mobile and social platforms. Content will be produced by co-located NowThis News and NBCUniversal News Group teams based out of NowThis News's New York City studio.

NowThis News is a news organization that specializes in creating unique, short-form video for audiences across social platforms that include, but aren't limited to, Facebook, Instagram, Twitter, Vine, YouTube and Snapchat. Videos are combined into NowThis News's Android and Apple apps and a mobile website, allowing viewers to seamlessly watch updates delivered to their pockets, wherever they are.

As more people consume news and information on mobile and social media, this collaboration will capitalize on the News Group's world-class news operations and NowThis News's approach to original, short-form storytelling to reach the next generation of users.

"We know that news consumption among younger audiences continues to grow, but in order to reach that audience, we need to continue to create video for the platforms they use most. NowThis News does exactly that -- delivering relevant news stories for the mobile and social platforms that resonate with this audience," said Patricia Fili-Krushel, Chairman of the NBCUniversal News Group. "We're excited to incorporate this relationship into our overall strategy - to innovate inside and outside the company - positioning the News Group for future success."

Kenneth Lerer, NowThis News's Co-Founder and Manager Director of Lerer Ventures, said, "By working together, the NBCUniversal News Group and NowThis News can learn from each other and build a great digital news experience that's a win-win for the new news consumer who wants all video, all the time, built for social and mobile. This partnership allows us to showcase our shared vision of combining the world's strongest news brands with NowThis News to super serve consumers."

NBCUniversal News Group and NowThis News will collaborate to create original, short-form videos that fit where the audience lives. The teams will co-produce content for TODAY, MSNBC, NBC News and CNBC such as:

Mashups: Covering daily political, pop culture, or business news

Explainers: Breaking down business, political or financial news

"Our partnership with NowThis News is another example of our commitment to emerging platforms so that our advertising partners can increase their audience reach,” said Linda Yaccarino, President, Advertising Sales, NBCUniversal. “With this collaboration we have the ability to innovate and harness the power of compelling video and create campaigns that resonate more strongly with consumers.”

The partnership represents the latest in a series of moves that the NBCUniversal News Group, whose digital assets include NBCNews.com, msnbc.com, TODAY.com, and CNBC.com has made in the digital space. Together these assets reach more than 70M unique users. Recently, the News Group also announced an investment and content partnership with Kara Swisher and Walt Mossberg's new venture, Revere Digital, launched a new msnbc.com, created new original video units for NBC News and CNBC and acquired live stream video platform, Stringwire.

NBCUniversal News Group

The NBCUniversal News Group is one of the most influential and respected portfolios of on-air and digital news properties in the world, reaching over 147 million people each month.

The Group includes NBC News, a broadcast leader of global news and information for over 75 years and home to such respected programs as "NBC Nightly News with Brian Williams," "Today," "Meet the Press," and “Dateline;” MSNBC, the premiere destination for in-depth analysis of daily headlines, insightful political commentary and informed perspectives reaching more than 96 million households worldwide; CNBC, the recognized world leader in business news reaching approximately 395 million homes worldwide as well as The Weather Channel and digital platforms including the NBC News Digital Group, msnbc.com, CNBC.com. The NBCUniversal News Group also extends on its nationwide network of owned and affiliate stations, NBC News and CNBC Radio; as well as MSNBC on Sirius XM radio.

NowThis News

NowThis News is a Lerer Ventures startup and portfolio company that has produced over 10,000 original 6, 15, and 30 second news videos for rapidly growing social and mobile audiences. The company was founded by Huffington Post co-founder and former Chairman Kenneth Lerer, and former Huffington Post CEO Eric Hippeau. From studios in New York, Washington DC, NowThis News produces over 50 daily video updates for Facebook, Instagram, Snapchat, Twitter, Vine, YouTube, All of the NowThis News platforms can be found here: http://www.nowthisnews.com/whatsup

Lerer Ventures

Lerer Ventures is a New York-based, seed stage venture capital fund led by Managing Directors Kenneth Lerer, Eric Hippeau, Ben Lerer and Jordan Cooper. LV invests in founders in the earliest stages of a startup's life, seeking out entrepreneurs with product vision, consumer insight, focused execution and unwavering ambition. Its portfolio includes Buzzfeed, Warby Parker, Thrillist, Percolate, Fullscreen, Food52, Songza, RebelMouse and Refinery29.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/hul%20%281%29.jpg?itok=RZX0thii
Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/Sun%20TV%20%281%29.jpg?itok=PP6ytKhV
Sun TV to air Nandini on four GEC channels

Sun TV Network is set to launch its magnum opus fiction Nandini on all its four south Indian GEC channels, namely -- Sun TV, Gemini TV, Udaya TV and Surya TV from 23 January.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/vikas-khanchnadani%20%281%29.jpg?itok=x-8QnjSF
RBNL ex-CBO Khanchandani joins Arnab's Republic

Vikas Khanchandani former RBNL chief business officer has joined Republic as the chief executive officer. With over two decades of working across ad sales, digital, television and media technology, Khanchandani will play an integral role to grow Republic as an independent media tech company.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/zeel%20%281%29.jpg?itok=cqlzQ-tv
Broadcasters bat for parity with print medium under GST

The Indian Broadcasting Foundation (IBF) today urged the government to level the playing field under the proposed GST regime for “all mediums”, including electronic, radio and print, as businesses across sectors had taken a hit due to demonetisation of high value currency notes November last.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/alibaba.jpg?itok=l-4J-9ON
Alibaba starts Olympic run with a multi-billion $ sponsorship deal

Chinese e-commerce giant Alibaba Group yesterday started its Olympic run by signing a multi-billion dollar multi-year deal with the International Olympic Committee (IOC) to become the official `Cloud Services’ and `E-commerce Platform Services’ partner, as well as a Founding Partner of the Olympic...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/pesha-bajrao.jpg?itok=ciXGnCnZ
Sony Entertainment launches historical series 'Peshwa Bajirao'

MUMBAI: Sony Entertainment Television is bringing to television viewers the glorious life of India’s only undefeated warrior/commander -- Peshwa Bajirao, his unconventional ways, his principles in life, his passion and his ideologies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/NP-SINGH-DANISH-KHAN-800x800.jpg?itok=X4ORURUi
Sony Entertainment TV plans to expand its early prime time to 6pm

MUMBAI: With the launch of its new offering Peshwa Bajirao, Sony Entertainment Television has entered the 7.30 pm time slot. The channel has expanded its prime time to 7.30pm, and plans to expand it further to 6pm time band in coming 12-18 months. Speaking to Indiantelevision.com, Sony Pictures...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/miss%20%281%29_1.jpg?itok=x_7NkjRo
Miss Universe 2016 to air on Zee Café live from Philippines

After the success of stunning events such as Miss World 2016 Live and Victoria’s Secret Fashion Show, Zee Café, the ultimate English GEC brings to its viewers yet another -global event, Miss Universe Live this January, 2017.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/naagin%20%281%29.jpg?itok=dmJsHL_0
Colors leads BARC week 2 Hindi GEC (U+R) market

Naagin’s magic continued to make Colors the number one channel in Hindi GEC (U+R) even as Star Plus led the genre in the Urban Hindi GEC market. In Rural Hindi GEC market, Rishtey topped the chart again this week, according to the Broadcast Audience Research Council (BARC) all India data of week 2...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories