MUMBAI: US network NBC Universal and Wurld Media, the creator of the legitimate Peer to Peer (P2P) service Peer Impact, have reached an agreement that will make Universal movies and NBC Universal TV events content available to Peer Impact customers on demand.

This agreement marks the first ever license of major studio content to a legitimate P2P service. Titles will be available for rental for a 24-hour viewing period after purchase, states an official release.

"NBC Universal has a long history of embracing technology to better serve our viewers," chairman and CEO of NBC Universal, Bob Wright, said. "This agreement is a significant step forward in our goal to capitalize on the myriad possibilities of new digital-media services, in a way that allows us to safeguard our content from illegal distribution."

"It has been a great honor to work with the executives at NBC Universal with whom we share a common vision for the future of this consumer marketplace," Wurld Media chairman and CEO, Gregory Kerber said. "This monumental convergence of technology and entertainment will bring digital media into the living room of the consumer, placing on-demand entertainment at their fingertips."

Peer Impact offers its users a secure, high quality environment for rental and purchase of digital content, including music, video games, and with this announcement, for the first time, major film and television event titles. For the benefit of its users, all content is placed on the P2P network by Wurld Media -- no unauthorized content can be introduced on to the network, the release adds.