MUMBAI: US broadcaster NBC has announced that it will conduct a 3D innovation in partnership with TV Guide magazine and Paramount Network Television. They will distribute 3-D glasses for an enhanced look at a special 3-D episode of the drama Medium.
The episode airs on 21 November. In the November 21 issue which goes on American news stands on 17 November TV Guide will feature a Medium cover and offer readers a chance to view the episode in 3-D with special glasses included inside the magazine. Medium stars Patricia Arquette, who received an Emmy Award for Outstanding Lead Actress in a Drama Series.
The show is inspired by the real-life story of research medium Allison DuBois. Arquette stars as a young wife and mother who, since childhood, has been struggling to make sense of her dreams and visions of dead people. In the 3-D episode Allison comes to realise that there is an added dimension to the way she experiences art. It seems the act of creation is so intense that artists often leave an element of themselves behind in their work...an element that is evident only to Allison.
NBC Entertainment president Kevin Reilly said, "The Medium 3-D episode provides a great way for fans to enjoy a heightened perspective of Allison's intriguing visions. We are thrilled to partner with TV Guide on this exciting event and thank Glenn Gordon Caron (the show's executive producer) for developing the idea."
Caron says, "I first began exploring the possibility of doing a 3-D episode of television over a decade ago when I was working on Moonlighting. When Medium became successful, I realized that in many ways it was an even better vehicle for 3-D. Additionally, technology seems to have finally caught up with me. Directors Jim Cameron, Robert Rodriguez and a host of other innovators have pushed the medium into the 21st century, and our show and our viewers will be the beneficiaries of that. I think people will be surprised by how vivid and dynamic 3-D has become."
Both NBC and TV Guide will coordinate guerrilla marketing campaigns to distribute glasses to consumers on the street, in addition to the glasses that will be included inside the November TV Guide issue. Viewers can also go to http://www.nbc.com/Medium/ or www.tvguide.com/medium to learn how to get 3-D glasses in their areas.
