MUMBAI: Narrowstep Inc., the UK-based TV on the Internet Company, announced that its proprietary technology, telvOS (Television Operating System) was chosen to power the Country Channel, the first broadband TV station designed for outdoor enthusiasts.

Accessible at www.countrychannel.tv, the channel is dedicated to country-life communities, and went live on a 24/7 basis, on 9 June.

The Country Channel covers subjects of interest to people living in the countryside, providing targeted, relevant information to those who live, work or play, close to nature. It aims to appeal to fast-growing outdoors groups such as horseback riders and breeders, wildlife spotters and bird watchers, conservationists, hikers, walkers, fishers, truck farmers and weekend farmers. It also appeals to the societies and clubs that these people belong to, states an official release.

The Country Channel is available on subscription, with a startup price of 16.99 pounds for a full year. In order to provide as full an experience for viewers as possible, The Country Channel also encourages appropriate advertising and sponsors, who can bring information and services to the audience, adds the release..