MUMBAI: MSN Video which provides streaming video content online, and IFilm a video entertainment destination on the Web, are joining forces to deliver IFilm content to MSN Video's free streaming entertainment channel at video.msn.com. This is an important initiative in the broadband sphere in the US.

MSN consumers will now have access to some of the most celebrated, irreverent and timely-filmed content on the Web. Through the agreement between MSN and IFilm MSN Video consumers will have access to video clips from IFilm's collection, including select programming from its infamous Viral Video channel, which contains some of the most desired footage on the Web.

As part of the MSN Video experience, consumers can access IFilm video through a personal playlist or simple search. IFilm states that it is committed to continually updating clips in real time to provide compelling footage. IFilm also will deliver TV, short film and action sports clips, along with the top 10 most-viewed videos across all of IFilm's broad categories.

MSN Video director Andey Beers said, "MSN Video actively seeks the best content partners in the industry. IFilm is one of the largest entertainment streaming video sites on the Internet, with some of the most cutting-edge footage. This partnership is an example of our commitment to being the top information resource online for people seeking news and entertainment."

MSN claims to attract more than 380 million unique users worldwide per month. It has localised versions available globally in 40 markets and 20 languages.