MUMBAI: Sahara Lake City will sponsor and host the Mrs World contest on 25 February. This is the first time that India will play the host to this contest. Mrs India World 2004 Jeevika Shah will represent India in the upcoming Mrs World contest at Amby Valley Sahara Lake City.

The contest will be aired live on Sahara One on 26 February.

Amby Valley Sahara Lake City head Sahara infrastructure and housing Seemanto Roy said, "Remaining true to our commitment to consistently bring celebrated world-class events to the nation, we are extremely proud to host Mrs World, an event of extreme grandeur, scale and dignity, at Amby Valley Sahara Lake City. The event is our tribute to womanhood and this endeavour takes a look beyond mere physical beauty and emphasises upon the true essence of the modern empowered woman, who strives and achieve balance in her multifaceted life, contributing significantly, both to her family and the society as a whole."

Mrs America Inc and Mrs World Inc president and Victor Awards board member David Z Marmel said, "The event began with the intention of recognising the contribution of a woman to her community, her country and modern contemporary life. It now showcases the modern married woman who has imbibed style, grace, beauty and intelligence."

He further elaborated, "Amby Valley Sahara Lake City is an ideal location for an event like Mrs World. This magnificent city in the hills offers plethora of choices when it comes to picturesque locales to shoot the interviews of the contestants."