CANNES: After Argentina, it is Mexico’s turn to be crowned ‘Country of Honour’ for Mipcom.

The Mipcom 2014 ‘Country of Honour’ protocol was signed today by Reed Midem entertainment director Jerome Delhaye and ProMexico CEO Francisco N Gonzalez Diaz, making Mexico - the largest producer of Spanish language content - the Country of Honour for Mipcom 2014, scheduled to be held in Cannes from 13-16 October 2014.

Speaking at the occasion, Reed Midem director television division Laurine Garaude said: “ProMexico’s support for the ‘Country of Honour’ initiative reflects Mexico’s commitment to developing its entertainment industry across the global market.”

Gonzalez Diaz said: “We are absolutely thrilled with the announcement of Mexico being the ‘Country of Honour’ for next year. We will be delighted to showcase why Mexico is becoming such a sweet spot in this industry.”

Mipcom 2014 will see a dedicated focus on Mexico’s vibrant television, film and digital media industries. ‘Focus on Mexico’ will feature high-level conferences, screenings, co-production matchmaking and Mexican themed networking events. 

To be launched at MipTV 2014, ‘Focus on Mexico’ will extend through Mipcom, aiming to provide global entertainment executives an opportunity to discover the country’s rich content across fiction, documentary, factual, formats, animation, digital media and kids’ content.

Gonzalez Diaz added: “Mexico’s recognised talent as well as very competitive costs, high quality infrastructure, natural wonders, world renowned hospitality, attractive market, proximity to key international spots and generous incentives has turned our country into the industry’s destination of choice.”

The ‘Country of Honour’ programme is organised in partnership with ProMexico, the government agency that supports Mexican exports internationally and is in charge of attracting investments into the country.