MUMBAI: The showcase book is an initiative by Kyoorius in its continued commitment to the growth & development of the Indian design & visual communications industry by launching the 4th edition of its biennial Kyoorius Design Showcase 2013/14.

The Kyoorius Design Showcase aims to bridge the existing divide between advertising and design. While the former is well know and established, the latter needs a platform to showcase the strategic value of design and in many ways to be seen as an industry distinct from advertising. In India, so far branding, visual communication and other specialised design services have lived under the shadow of advertising but this is rapidly changing and rightly so. The design industry is now being recognised for what it is. But there is gap in connecting these studios with the buyers of design in the corporate world. The 3rd edition of Kyoorius Showcase Book helped generate business worth over Rs.9.4 Cr for the studios showcased in the book and this is just what Kyoorius has been able to track. But it brings to focus that businesses in India are upping the ante by working with specialist design studios in an effort to add value through design.

This 4th edition of the Kyoorius Showcase Book helps bridge the gap between studios and business and help the buyers find the right partner for their needs. Additionally starting this year, all the studios and work would be featured on resources.kyoorius.com – an online version that allows studios to regularly update their work, becoming relevant to the needs of design buyers. Additionally, the book also helps studios showcase themselves to the young talent graduating in design schools across India. The Kyoorius Showcase Book is amongst the only initiative that helps studios, brands and students alike - by blurring the lines of communication, conversation and collaboration.

It is a tribute to the work of these studios, that the Kyoorius Showcase Book has found such acceptability within the corporate world. On the success of the previous editions and the demand for this 4th edition. Kyoorius has upped the circulation numbers to 3000 copies this edition – a
50% increase over the last edition.

Unsurprisingly the number of participants and consequently the number of pages have also increased in similar percentage. The increase in participation necessitated the publication to print two books published as a box set and has been printed on an all new paper while using an all new velour like paper used for the cover of the book and the bookcase from its fine papers division.

Speaking at the launch, Mr. Rajesh Kejriwal, Founder CEO, Kyoorius said, “From the feedback we have received in the last few years, we are glad that the Kyoorius Showcase Book has grown to become a must have resource book for all corporates. I would like to thank all the contributors who helped bring this edition together and hope that this hardback like the others, helps add value to all businesses and brands.”