MUMBAI: In what can be called as a coup of sorts, Star News has roped in media magnate Kumar Mangalam Birla for a special post budget analysis on the show Sapno Ka Saudagar.     

Birla will be co-hosting the show along with host Gaurav Banerjee. The show, which will air on 28 February at 8:30 pm onwards, will see Birla as the spokesperson of the channel who will answer viewers' questions and give expert analysis of the budget.

A company release informs that this is probably the first time that a business tycoon has been roped in exclusively by a channel as a co-host for the show.